Semcasting to appear at DMA2011

Semcasting will be attending the DMA2011 Conference and Exhibition this October 2nd through the 4th, demonstrating their Multi-Channel Marketing platform, MARKETmatrix. You can get your own preview by visiting booth 2211. Emphasis will also be placed on their Facebook microTargeting and On-Demand Targeting services, as well as their newest data solution, IP Audience Zones.

MARKETMatrix is a new analytical profiling service developed to help agencies, ad networks, analytics providers, corporate marketers and database marketers to better identify customers through predictive modeling methods. Using “digital look-a-like” models, Semcasting helps companies understand their current customers and site visitors. MARKETmatrix helps companies improve their lead generation practices online. And best of all, the service is entirely free.

The Direct Marketing Association (DMA) offers over 20 conferences a year geared toward helping businesses make their direct marking solutions more efficient. The DMA Conference and Exhibition is unequivocally the biggest event of the year, and attendees can expect to encounter the latest in direct marking technology and advancement.

This year, the event will be held at the Boston Convention and Exposition Center. Those who are interested in attending can register online at the DMA website. If you would like to set up a meeting with Semcasting, please email them at

About The Author

Ray Kingman | CEO

Ray has been at Semcasting, Inc. since its inception, leading the company in the development and commercialization of its automated targeting and data offerings. As an experienced innovator in content management, analytics and data visualization fields, Ray directs the day-to-day operations of Semcasting, Inc.