Here at Semcasting, we’ve played a long and active role in the political world. It’s something we’re proud of and something we spend a fair amount of time thinking and writing about. Over the past few months we’ve had a handful of stories on the nature of political communication appear and with election season just around the corner thought they were worth sharing. Our CEO Ray Kingman has lent his voice and opinion to several leading publications and we want to make sure you don’t miss any of them. Here is a snapshot of the pieces that we have recently written:
MediaPost’s Marketing Politics: Electoral Math: Your Campaign In Digital
February 18, 2014
Just “checking the box” on digital is not enough for campaign advertising. A successful campaign needs to combine email, social media and targeted online advertising to reach prospective voters and build name recognition.
Boston.com: How political communications is changing
November 5, 2013
The history of political advertising is an interesting topic and this story looks at inbound versus outbound communications. With the introduction of big data and analytics, the approach and reach of campaign marketing has changed drastically.
Wired Innovation Insights: Working Your Political Left Brain
September 30, 2013
The continual evolution of campaign communications strategies – and how it relates to the lateralization of brain functionality (aka left vs. right brained) – is the topic here. How do you marry the passion and emotion necessary to the campaign’s voice with the logic and analytics needed to reach victory?
As campaign season progresses, Semcasting will continue to be a go-to resource for political marketing. We are well equipped with the knowledge and technology to aid campaign marketers in reaching qualified future voters. As we do, we will no doubt see new trends and patterns that we’ll share. Keep an eye out – and don’t forget to vote!