NORTH ANDOVER, MA–(Sep 30, 2015) – Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart Zones, today announced that Smart Zones™ received the Direct Marketing Association (DMA) Innovation Award in the data management category.
The DMA Innovation Awards showcase game changing technologies and platforms that push the boundaries of what is possible for today’s marketers. This prestigious award selected Semcasting’s Smart Zones to win the “Audience Management – Data Management” subcategory for its enhanced data integration capabilities.
“Semcasting is a proud member of the DMA and we are thrilled to be named a winner of the 2015 Innovation Awards. It validates the achievements of more than 5,000 successful campaigns that have been run on the Smart Zones platform,” said Semcasting CEO and Founder, Ray Kingman. “The Smart Zones IP targeting platform was specifically designed as a cookie-free and device independent alternative for programmatic audience targeting at the desktop, for mobile-enabled devices as well as supporting analytics and enhancement in Internet of Things environments.”
Semcasting’s Smart Zones is the first and only online targeting solution to leverage traditional direct marketing intelligence and fully apply it online. Smart Zones maps the attributes of 100 percent of consumers and businesses to their online Internet delivery points, providing marketers with a verified and qualified audience for every campaign. Without cookies, the Smart Zones system provides superior unique user reach without any compromise to user privacy.
The company was granted its second patent last fall in recognition of Semcasting’s ability to aggregate, accurately score and link more than 2 billion IP addresses of residential, business, governmental, educational or wireless devices to their household and business locations with full multi-variable data enhancement. The resulting Smart Zones create a proprietary map that covers 100 percent of the commercial Internet in the U.S. and Canada.
“The committee was confident in our decision to recognize Semcasting with this award,” said Paul A. McDonnough, VP of Conferences and Events for DMA. “The Smart Zones platform truly represents the next generation of DMPs providing a universal linkage between transaction, consumer, device and product so that useful marketing intelligence can be derived and executed in improving products and running successful campaigns.”
DMA Innovation Award winners will be honored during the DMA &THEN conference in Boston, MA from Sunday, Oct. 4 to Oct. 6 during an awards presentation Sunday, Oct. 4 at 1:30 p.m. EDT.
Semcasting can be found at the &THEN conference in the Experience Zone at booth 1315.
Semcasting Smart Zone platform is the next generation in Data Management Platforms providing actionable intelligence for marketing services, CRM enhancement and manufacturing logistics on any Internet-enabled device. Smart Zones™ maps the demographic attributes of real consumers and businesses to their online Internet delivery points in order to automate the creation of highly qualified and verified audiences. We match customers, prospects and Internet traffic to the locations and devices they prefer, enabling analytics and advertising to be targeted with nearly 100 percent reach and unrivaled accuracy. Semcasting is headquartered in North Andover, MA.