We believe that every campaign process should include proof of performance in the form of online to offline attribution.
Attribution has to be Deterministic
Attribution of a Store Purchase
The objective of any campaign is to generate a purchase. Attribution methods before Smart Zone only worked if the purchase took place online and on the same machine as the cookie. With Semcasting’s The Attributor a purchase in an online store or at a physical storefront can be verified.
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Connecting Attribution to Your Website
Smart Zones Attribution supports ABM funnel management. A tag on your site creates a log that records anonymous visits to each page on your site. Logs are automatically collected, encrypted, and posted to a secure safe haven where the visit can be matched to the impression and sales file.