Expand Your Consumer Reach

With the ability to onboard offline data, match CRM files, and generate enhanced customer profiles using Semcasting’s proprietary data, businesses can increase overall results and ROI with IP targeting and lookalike modeling marketing efforts.

With Semcasting’s Smart Zones for Consumers, companies reach up to three times the number of qualified consumers for display, video, mobile, internet radio, IPTV, and social media campaigns. This IP targeting technology provides access to over 265 million consumers in the U.S. and Canada without the use of cookies, tracking, or inferred segmentation.

Smart Zones Data Activation

What are Consumer Zones?

Semcasting Consumer Zones identifies households by their demographic and location profiles, mapping them to their ISP delivery points for one-to-one marketing to homes and businesses. You can now onboard to nearly 100 percent to all devices without compromising privacy.

What Offline Data Attributes Are Available for IP Targeting?

Smart Zones for Consumers will match nearly 100 percent of data on individuals, households and locations with over 750 demographic and behavioral actionable data attributes, such as:

  • Age
  • Gender
  • Ethnic Origins
  • Life Stage Behavior
  • Voter Registration History
  • Trade Area Purchasing Behavior
  • Home Purchase and Auto Transactions
  • Affluence—Income, Discretionary Income, Assets

What are the Audience Targeting Benefits?

Smart Zones for Consumers: 100% audience coverage with no use of cookies.

B2C and B2B Online Targeting

100% Reach

Smart Zones Cookie-Free Privacy

Cookie-Free Privacy

Semcasting is a First-Party Data Provider

Data Rich

Smart Zones IP Targeting Across Devices

Device Independent

Who Uses Consumer Zones?

Luxury Clothing Retailer

  • 30 Days
  • Display and Mobile
  • 107.4 Million Impressions
  • 274.2K Click-Through Events
  • CTR: 0.26%
  • Industry Average for Retail Stores: 0.12%
  • Lift:116%

National Retail Bank

  • 90 Days
  • Display and Mobile
  • 137.1 Million Impressions
  • 551.8K Click-Through Events
  • CTR: 0.40%
  • Industry Average for Retail Stores: 0.12%
  • Lift: 233%
Tourism Use Case

Smart Zones for Consumers

Download the Smart Zones for Consumers Overview to see a sample of available targeting solutions.

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Contact Us

Speak with a Semcasting representative for more information on our consumer targeting technology.

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