WEBINAR

Stop the Identity Chaos! Unlock the Power of Non-Cookie Identity

Learn how to revolutionize your identity strategy and achieve cross-platform targeting and measurement in a cookieless world.

 

November 19, 2024, 2PM - 2:30PM EST

Register now! The event starts in...

00

days

00

hours

00

minutes

00

seconds

Webinar Overview

Is Your Identity Strategy Ready for a Cookieless Future?
With third-party cookies phasing out and traditional methods like hashed emails and authenticated users proving ineffective, marketers are facing an identity crisis. But there’s a better way.

Join us for a deep dive into deterministic identity methods that have stood the test of time, and discover how you can enhance your targeting, measurement, and TV ad performance without relying on cookies.

What You’ll Learn:

  • Why third-party cookies, hashed emails, and authenticated users were never the right approach to identity resolution.
  • Proven deterministic identity solutions that work across platforms.
  • How to achieve reach and frequency measurement in a cookie-less world.
  • Advanced strategies for linear and addressable TV targeting and measurement.

Webinar Details:

  • Date: November 19, 2024
  • Time: 2:00 PM EST
  • Duration: 30 minutes
  • Hosted by: Dan Green, CRO at Semcasting

Who Should Attend

This Webinar is Perfect For:

  • Brand marketers and media planners looking for reliable identity solutions.
  • Digital marketers frustrated by the limitations of cookies and traditional identity methods.
  • Advertisers looking to optimize cross-platform reach, measurement, and TV targeting.
  • Anyone interested in data-driven, future-proof identity strategies.

Gain Expert Insights and Practical Tools

  • The digital world is evolving, and marketers need to adapt fast. Our experts will walk you through actionable strategies to streamline your identity resolution approach, so you can maximize ROI across digital and TV campaigns.

Frequently Asked Questions

  1. Will the webinar be recorded?
    Yes, all registrants will receive a link to the webinar recording after the event.

  2. Who is this webinar for?
    This webinar is designed for marketers, advertisers, media planners, and anyone in the advertising ecosystem who is looking to improve their identity resolution and measurement strategies.

  3. How do I register?
    Click the “Register” button above, fill out your details, and you’ll receive a confirmation email with your webinar details.

Speaker

dan headshot
Dan Green, CRO

Dan Green has over 20 years of experience in advertising and marketing technology. He has managed the sales efforts at Sizmek (Amazon), Jivox, Adform, and now Semcasting. In the rapidly evolving digital landscape, Dan has emerged as a foremost authority in the first-party ID space, demonstrating an exceptional grasp of solutions designed to navigate the complexities introduced by the deprecation of third-party cookies. He also has deep experience in creative ad serving and tracking, data and data integrations, programmatic media, email marketing, and mobile advertising across multiple industries. Dan graduated with an MBA from Penn State.

5 min read

What are the Best Practices for Using Alternative IDs?

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to...
1 min read

Semcasting Media Zones Awarded Patent

NORTH ANDOVER, Mass. — Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced it...
3 min read

We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for...