Who We Are
Semcasting provides agencies and marketers with privacy-safe first-party customer data solutions, supporting identification, activation, and performance measurement across the entire digital ecosystem.
Semcasting pioneered cookie-free identity resolution with Semcasting Smart Zones™, its unique multi-touch constellation approach that dynamically spans multiple digital identifiers in real-time.
Whether you are onboarding your CRM files for campaign targeting, running multi-platform attribution, or building your own first-party identity graph, the Semcasting self-serve AudienceDesigner (ADS) platform empowers marketers to maximize reach with control and transparency.
Constellation Multi-Touch Identity Resolution – Combines offline information,
IP network delivery points, mobile and broadcast devices,
location and context with machine learning.
AudienceDesigner by Semcasting
AudienceDesigner by Semcasting (ADS) is a self-serve identity management platform that empowers marketers to activate their first-party CRM and prospect data, with integrated third-party data enhancement, lookalike modeling, direct media onboarding and post-campaign measurement.
ADS is also a privacy-safe clean room and audience-building platform where brands can construct their own digital first-party identity graph for accessing media and measuring audience performance.
Latest News
2 min read
Upgrade the Quality of Your Digital Outreach Member Service Marketing
Jan 27, 2023 by Marketing
For health insurers or pharmaceutical companies there can be a highly defined group of potential customers or members...
3 min read
How Inflation Influences Travel Sentiment
Jan 20, 2023 by Michael Skladony
https://www.ana.net/miccontent/show/id/ii-2023-01-inflation-travel
As we emerge from the pandemic, it's only right to...
3 min read
Multi-Platform Voter Outreach Avoids “October Surprises”
Oct 26, 2022 by Matthew Hedberg
Labor Day in the United States signals the unofficial home stretch of the midterm election cycle. The primaries are...