Mosquito & Tick Control Audiences
Mosquito, tick and outdoor-pest barrier treatments for families who use their yards in warm, humid regions.
Across 139.5M U.S. households, 26.8M qualify for mosquito & tick control (19.2%), and 12.2M are in Tier 1, the closest fit. Built for service and retail: franchises and contractor networks as well as retailers and product brands.
Households of 139.5M scored
- Qualifying households
- 26,774,876
- Tier 1 (closest fit)
- 12,242,727
- Tier 2
- 11,134,033
- Tier 3
- 3,398,116
- Of which modeled homeowners
- 2,063,955
- Recent visits to matching sites
- 16,117
- Matching CTV viewing
- 142,165
Tiers rank qualifying households by score. Site visits and CTV viewing come from partner data covering about 2.8% of U.S. households, so they are an in-market layer on top of the tiers rather than a separate audience. Modeled homeowners come from Semcasting's ownership-likelihood model, where ownership is not recorded.
Who qualifies
- Qualifying rules
- Owner, single-family, lot 1/8 ac+, children or age 30-64; mosquito-season states
- Strongest fit
- lot 1/4 ac+
- Life events
- Families with young kids, pet owners, outdoor entertainers
- Timing
- Seasonal
What drives the score share of the 0 to 100 score
For most households the score rests on property, life-event, regional and contractor-density fit. Browsing and CTV signals add to it where they exist.
When and where flight planning
- Flight timing
- Temps > 70F + rainfall (breeding), West Nile / EEE alerts by county
- Regional focus
- Mosquito season (20 states)
Top states by qualifying-share index
- Indiana
- Tennessee
- Missouri
- Ohio
- Georgia
- North Carolina
Where to reach them search themes, content and CTV
The language and content these households engage with, for search, contextual and CTV targeting. Example programming shows typical adjacency for each genre.
- mosquito control
- mosquito repellent
- tick control
- mosquito spray yard
- mosquito treatment
- mosquito barrier
- backyard bugs
- lyme disease ticks
- outdoor pest control
- CTV genres
- Home & Garden, Children's TV, Outdoor Activities
- Example programming
- Summer family programming, outdoor/fishing blocks, HGTV
- Content categories
- Gardening, Landscaping, Pets
Contractors and trade audience Census ZIP Code Business Patterns 2023
| NAICS | U.S. establishments |
|---|---|
| Exterminating & Pest Control Services561710 | 12,046 |
- Contractor establishments in qualifying ZIPs
- 0
- Per 1,000 qualifying households
- 0.3
Trade audience: Mosquito-control franchises and pest-control companies.
Common questions
How many households fit the mosquito & tick control audience?
26.8M U.S. households qualify (19.2% of 139.5M scored), and 12.2M are in Tier 1, the closest fit. 2.1M of the qualifying households are modeled homeowners rather than recorded ones. 16,117 also show recent visits to matching home services sites.
Who uses the mosquito & tick control audience?
It is built for home services franchises and contractor networks, home-improvement retailers and product brands, and their agencies. Typical trade audience: mosquito-control franchises and pest-control companies.
How is the mosquito & tick control audience built?
Households qualify on property and ownership rules (Owner, single-family, lot 1/8 ac+, children or age 30-64; mosquito-season states). Each is then scored 0 to 100 on contextual browsing & CTV 30%, property fit 25%, life events 15%, regional & seasonal 20%, contractor density 10%. It is not built from deed, permit or job records.
Evidence base data behind mosquito & tick control
- Semcasting dataSemcasting household file
- Semcasting dataSemcasting home improvement data
- Semcasting modelSemcasting ownership-likelihood model
- Semcasting dataSemcasting domain inventory
- Partner dataHome services site visits (SSP partner data)
- Industry standardIAB Tech Lab Content Taxonomy 2.2
- Semcasting dataSemcasting CTV Genre Mapping
- Federal statisticsCensus ZIP Code Business Patterns 2023
- ClassificationNorth American Industry Classification System
- Semcasting dataSemcasting contractor business sample
- Semcasting dataSemcasting contractor data
- Federal statisticsCDC West Nile virus data and maps
- Planned triggerNOAA National Weather Service alerts
How the audience is built
Every U.S. household in the Semcasting file is checked against the property and ownership rules above, then scored 0 to 100 on the weighted signals shown. Where ownership is not recorded, Semcasting's ownership-likelihood model adds households with a high probability of owning.
How it will be confirmed
Compare leads, booked jobs or sales by tier at equal spend, holding out a random 10% of each tier. Weights are refit against those results as campaign data comes in.
What it is not
Not a deed, permit, pool or job record for any household. Regional and seasonal rules are set by state today; storm and freeze event triggers are planned as weather feeds are joined.