Home Services Audience Briefs  ·  Homeowner audiences for service brands, retailers and agencies  ·  audience@semcasting.com

Home services · service brands and retailers

Home Services and Home Improvement Audiences

Segments37

37 homeowner audiences across repair, remodeling, lawn and outdoor, and condo ownership, scored for every U.S. household. Built for home services franchises, home-improvement retailers, product brands and their agencies, with contractor and trade audiences alongside.

Find a segment 37 segments

Best for
Category

Households are those qualifying on property and ownership rules. In-market counts households with recent visits to matching home services sites, from partner data covering about 2.8% of U.S. households.

Reference

How the home services audiences are built

Who qualifies

Each segment starts from property and ownership rules applied to every household in the Semcasting file: home age, value, lot size, tenure, housing type and life stage. Where ownership is not recorded, Semcasting's ownership-likelihood model adds households with a high probability of owning.

How households are scored

Qualifying households are scored 0 to 100 on property fit, life events, regional and seasonal fit, contractor density from Census ZIP Code Business Patterns, Semcasting intent flags, and recent visits to matching home services sites and CTV content where available.

What it is not

Not a deed, permit, pool or job record for any household. Regional and seasonal rules are set by state today, with storm and freeze event triggers planned. Contractor counts sit alongside the score as a trade audience.