Tree Services Audiences
Tree trimming, removal, stump grinding and plant health care for mature-tree neighborhoods and storm zones.
Across 139.5M U.S. households, 22.9M qualify for tree services (16.4%), and 7.4M are in Tier 1, the closest fit. Built for service brands.
Households of 139.5M scored
- Qualifying households
- 22,898,106
- Tier 1 (closest fit)
- 7,395,828
- Tier 2
- 10,360,141
- Tier 3
- 5,142,137
- Of which modeled homeowners
- 1,529,463
- Recent visits to matching sites
- 18,139
- Matching CTV viewing
- 146,382
Tiers rank qualifying households by score. Site visits and CTV viewing come from partner data covering about 2.8% of U.S. households, so they are an in-market layer on top of the tiers rather than a separate audience. Modeled homeowners come from Semcasting's ownership-likelihood model, where ownership is not recorded.
Who qualifies
- Qualifying rules
- Owner, single-family, home age 30+ yrs (mature trees), lot 1/4 ac+
- Strongest fit
- home age 50+ yrs
- Life events
- New mover, pre-sale
- Timing
- Propensity + storm trigger
What drives the score share of the 0 to 100 score
For most households the score rests on property, life-event, regional and contractor-density fit. Browsing and CTV signals add to it where they exist.
When and where flight planning
- Flight timing
- High-wind / ice-storm / hurricane events (0-30 days); dormant-season pruning (winter); wildfire defensible space
- Regional focus
- Hurricane / ice / wildfire (43 states)
Top states by qualifying-share index
- Connecticut
- New Hampshire
- Tennessee
- Vermont
- Indiana
- Georgia
Where to reach them search themes, content and CTV
The language and content these households engage with, for search, contextual and CTV targeting. Example programming shows typical adjacency for each genre.
- tree service
- tree removal
- tree trimming
- stump grinding
- arborist
- tree pruning
- dead tree
- emerald ash borer
- tree fell on house
- tree removal cost
- CTV genres
- Home & Garden, Weather, Outdoor Activities
- Example programming
- Weather Channel storm coverage, local news, outdoor programming, HGTV
- Content categories
- Landscaping, Gardening
Contractors and trade audience Census ZIP Code Business Patterns 2023
| NAICS | U.S. establishments |
|---|---|
| Support Activities for Forestry115310 | 693 |
| Landscaping Services (tree care)561730 | 143,689 |
- Contractor establishments in qualifying ZIPs
- 0
- Per 1,000 qualifying households
- 6.1
Trade audience: Tree-care companies and certified arborists.
Common questions
How many households fit the tree services audience?
22.9M U.S. households qualify (16.4% of 139.5M scored), and 7.4M are in Tier 1, the closest fit. 1.5M of the qualifying households are modeled homeowners rather than recorded ones. 18,139 also show recent visits to matching home services sites.
Who uses the tree services audience?
It is built for home services franchises, contractor networks and the agencies that buy for them. Typical trade audience: tree-care companies and certified arborists.
How is the tree services audience built?
Households qualify on property and ownership rules (Owner, single-family, home age 30+ yrs (mature trees), lot 1/4 ac+). Each is then scored 0 to 100 on contextual browsing & CTV 25%, property fit 35%, life events 5%, regional & seasonal 25%, contractor density 10%. It is not built from deed, permit or job records.
Evidence base data behind tree services
- Semcasting dataSemcasting household file
- Semcasting dataSemcasting home improvement data
- Semcasting modelSemcasting ownership-likelihood model
- Semcasting dataSemcasting domain inventory
- Partner dataHome services site visits (SSP partner data)
- Industry standardIAB Tech Lab Content Taxonomy 2.2
- Semcasting dataSemcasting CTV Genre Mapping
- Federal statisticsCensus ZIP Code Business Patterns 2023
- ClassificationNorth American Industry Classification System
- Semcasting dataSemcasting contractor business sample
- Semcasting dataSemcasting contractor data
- Planned triggerNOAA National Weather Service alerts
- Planned triggerNOAA National Hurricane Center
- Planned triggerNational Interagency Fire Center
How the audience is built
Every U.S. household in the Semcasting file is checked against the property and ownership rules above, then scored 0 to 100 on the weighted signals shown. Where ownership is not recorded, Semcasting's ownership-likelihood model adds households with a high probability of owning.
How it will be confirmed
Compare leads, booked jobs or sales by tier at equal spend, holding out a random 10% of each tier. Weights are refit against those results as campaign data comes in.
What it is not
Not a deed, permit, pool or job record for any household. Regional and seasonal rules are set by state today; storm and freeze event triggers are planned as weather feeds are joined.