Condo & HOA Grounds & Landscaping Audiences
Multi-unit properties and their owners where grounds, landscaping and snow are bought by the association or property manager, led by Semcasting landscaper service activity.
Across 139.5M U.S. households, 4.1M qualify for condo & HOA grounds & landscaping (2.9%), and 148K are in Tier 1, the closest fit. Built for service brands.
Households of 139.5M scored
- Qualifying households
- 4,059,111
- Tier 1 (closest fit)
- 148,274
- Tier 2
- 1,404,824
- Tier 3
- 2,506,013
- Recent visits to matching sites
- 114
- Matching CTV viewing
- 25,390
Tiers rank qualifying households by score. Site visits and CTV viewing come from partner data covering about 2.8% of U.S. households, so they are an in-market layer on top of the tiers rather than a separate audience.
Who qualifies
- Qualifying rules
- Multi-unit or unit address with Semcasting landscaper service activity, or owner in a multi-unit building with home age 10+ yrs
- Strongest fit
- home age 20+ yrs
- Intent signal
- Semcasting landscaper service activity
- Life events
- Association board members (long-tenure owners 55+), new buildings handing over to the association
- Timing
- Seasonal contract cycle
What drives the score share of the 0 to 100 score
For most households the score rests on property, life-event, regional and contractor-density fit. Browsing and CTV signals add to it where they exist.
When and where flight planning
- Flight timing
- Spring contract renewals; snow-belt winter contracts
- Regional focus
- Snow belt (grounds and snow contracts) (24 states)
Top states by qualifying-share index
- Hawaii
- District of Columbia
- Massachusetts
- Florida
- Illinois
- Colorado
Where to reach them search themes, content and CTV
The language and content these households engage with, for search, contextual and CTV targeting. Example programming shows typical adjacency for each genre.
- commercial landscaping
- hoa landscaping
- condo landscaping contract
- property management landscaping
- hoa snow removal
- grounds maintenance
- hoa board
- community association
- landscape bid
- irrigation repair
- CTV genres
- Home & Garden, Business and Finance, News (Content Type)
- Example programming
- Business and local news, HGTV outdoor blocks; B2B reach to association boards and property managers
- Content categories
- Landscaping, Real Estate Industry, Apartments
Contractors and trade audience Census ZIP Code Business Patterns 2023
| NAICS | U.S. establishments |
|---|---|
| Residential Property Managers531311 | 69,824 |
| Landscaping Services561730 | 143,689 |
| Other Similar Organizations (community associations)813990 | 22,058 |
- Contractor establishments in qualifying ZIPs
- 0
- Per 1,000 qualifying households
- 57.3
Trade audience: Commercial landscapers, property-management firms and community associations.
Common questions
How many households fit the condo & HOA grounds & landscaping audience?
4.1M U.S. households qualify (2.9% of 139.5M scored), and 148K are in Tier 1, the closest fit. 114 also show recent visits to matching home services sites.
Who uses the condo & HOA grounds & landscaping audience?
It is built for home services franchises, contractor networks and the agencies that buy for them. Typical trade audience: commercial landscapers, property-management firms and community associations.
How is the condo & HOA grounds & landscaping audience built?
Households qualify on property and ownership rules (Multi-unit or unit address with Semcasting landscaper service activity, or owner in a multi-unit building with home age 10+ yrs). Each is then scored 0 to 100 on contextual browsing & CTV 25%, property fit 25%, life events 5%, regional & seasonal 10%, contractor density 30%, semcasting intent flags 5%. It is not built from deed, permit or job records.
Evidence base data behind condo & HOA grounds & landscaping
- Semcasting dataSemcasting household file
- Semcasting dataSemcasting home improvement data
- Semcasting modelSemcasting ownership-likelihood model
- Semcasting dataSemcasting domain inventory
- Partner dataHome services site visits (SSP partner data)
- Industry standardIAB Tech Lab Content Taxonomy 2.2
- Semcasting dataSemcasting CTV Genre Mapping
- Federal statisticsCensus ZIP Code Business Patterns 2023
- ClassificationNorth American Industry Classification System
- Semcasting dataSemcasting contractor business sample
- Semcasting dataSemcasting contractor data
- Planned triggerNOAA National Weather Service alerts
How the audience is built
Every U.S. household in the Semcasting file is checked against the property and ownership rules above, then scored 0 to 100 on the weighted signals shown. Where ownership is not recorded, Semcasting's ownership-likelihood model adds households with a high probability of owning.
How it will be confirmed
Compare leads, booked jobs or sales by tier at equal spend, holding out a random 10% of each tier. Weights are refit against those results as campaign data comes in.
What it is not
Not a deed, permit, pool or job record for any household. Regional and seasonal rules are set by state today; storm and freeze event triggers are planned as weather feeds are joined.