Condo & Townhome Remodeling Audiences
Condo and townhome owners renovating inside the unit: kitchens, baths, drywall, flooring and fixtures, led by Semcasting remodeling and drywall service activity.
Across 139.5M U.S. households, 3.9M qualify for condo & townhome remodeling (2.8%), and 31K are in Tier 1, the closest fit. Built for service and retail: franchises and contractor networks as well as retailers and product brands.
Households of 139.5M scored
- Qualifying households
- 3,920,740
- Tier 1 (closest fit)
- 30,895
- Tier 2
- 778,901
- Tier 3
- 3,110,944
- Recent visits to matching sites
- 2,290
- Matching CTV viewing
- 9,500
Tiers rank qualifying households by score. Site visits and CTV viewing come from partner data covering about 2.8% of U.S. households, so they are an in-market layer on top of the tiers rather than a separate audience.
Who qualifies
- Qualifying rules
- Owner in a multi-unit or unit address with home age 15+ yrs, a Semcasting kitchen-remodel flag, or remodeling/drywall service activity
- Strongest fit
- home age 25+ yrs
- Intent signal
- Semcasting remodeling / drywall activity or kitchen flag
- Life events
- New owner (0-12 mo), empty nest, pre-sale refresh, investor turnover
- Timing
- Propensity + service activity
What drives the score share of the 0 to 100 score
For most households the score rests on property, life-event, regional and contractor-density fit. Browsing and CTV signals add to it where they exist.
When and where flight planning
- Flight timing
- No weather trigger; Jan-Apr planning season
- Regional focus
- Timing only (applied at flight)
Top states by qualifying-share index
- Hawaii
- District of Columbia
- Florida
- Illinois
- Massachusetts
- Colorado
Where to reach them search themes, content and CTV
The language and content these households engage with, for search, contextual and CTV targeting. Example programming shows typical adjacency for each genre.
- drywall repair
- condo renovation
- condo kitchen remodel
- condo bathroom remodel
- townhouse renovation
- hoa renovation approval
- condo flooring
- condo remodel cost
- small kitchen remodel
- unit renovation
- CTV genres
- Home & Garden, Reality TV, Cooking
- Example programming
- Property Brothers, Love It or List It, Kitchen Cousins, Home Town, HGTV and Magnolia renovation blocks
- Content categories
- Remodeling & Construction, Interior Decorating, Home Improvement, Apartments
Contractors and trade audience Census ZIP Code Business Patterns 2023
| NAICS | U.S. establishments |
|---|---|
| Residential Remodelers236118 | 149,449 |
| Drywall & Insulation Contractors238310 | 19,456 |
| Flooring Contractors238330 | 16,760 |
| Interior Design Services541410 | 17,149 |
- Contractor establishments in qualifying ZIPs
- 0
- Per 1,000 qualifying households
- 51.1
Trade audience: Remodelers experienced with HOA approvals, drywall and flooring trades, interior designers.
Common questions
How many households fit the condo & townhome remodeling audience?
3.9M U.S. households qualify (2.8% of 139.5M scored), and 31K are in Tier 1, the closest fit. 2,290 also show recent visits to matching home services sites.
Who uses the condo & townhome remodeling audience?
It is built for home services franchises and contractor networks, home-improvement retailers and product brands, and their agencies. Typical trade audience: remodelers experienced with HOA approvals, drywall and flooring trades, interior designers.
How is the condo & townhome remodeling audience built?
Households qualify on property and ownership rules (Owner in a multi-unit or unit address with home age 15+ yrs, a Semcasting kitchen-remodel flag, or remodeling/drywall service activity). Each is then scored 0 to 100 on contextual browsing & CTV 40%, property fit 20%, life events 15%, contractor density 10%, semcasting intent flags 15%. It is not built from deed, permit or job records.
Evidence base data behind condo & townhome remodeling
- Semcasting dataSemcasting household file
- Semcasting dataSemcasting home improvement data
- Semcasting modelSemcasting ownership-likelihood model
- Semcasting dataSemcasting domain inventory
- Partner dataHome services site visits (SSP partner data)
- Industry standardIAB Tech Lab Content Taxonomy 2.2
- Semcasting dataSemcasting CTV Genre Mapping
- Federal statisticsCensus ZIP Code Business Patterns 2023
- ClassificationNorth American Industry Classification System
- Semcasting dataSemcasting contractor business sample
- Semcasting dataSemcasting contractor data
- Planned triggerNOAA National Weather Service alerts
How the audience is built
Every U.S. household in the Semcasting file is checked against the property and ownership rules above, then scored 0 to 100 on the weighted signals shown. Where ownership is not recorded, Semcasting's ownership-likelihood model adds households with a high probability of owning.
How it will be confirmed
Compare leads, booked jobs or sales by tier at equal spend, holding out a random 10% of each tier. Weights are refit against those results as campaign data comes in.
What it is not
Not a deed, permit, pool or job record for any household. Regional and seasonal rules are set by state today; storm and freeze event triggers are planned as weather feeds are joined.