Condo & Townhome Plumbing & Repair Audiences
Owners in condos, townhomes and multi-unit buildings who buy in-unit plumbing, water-heater, electrical and repair services, led by Semcasting plumbing and electrical service activity.
Across 139.5M U.S. households, 4.0M qualify for condo & townhome plumbing & repair (2.9%), and 189K are in Tier 1, the closest fit. Built for service brands.
Households of 139.5M scored
- Qualifying households
- 4,043,995
- Tier 1 (closest fit)
- 188,922
- Tier 2
- 1,593,440
- Tier 3
- 2,261,633
- Recent visits to matching sites
- 773
- Matching CTV viewing
- 23,574
Tiers rank qualifying households by score. Site visits and CTV viewing come from partner data covering about 2.8% of U.S. households, so they are an in-market layer on top of the tiers rather than a separate audience.
Who qualifies
- Qualifying rules
- Owner in a multi-unit or unit address, home age 10+ yrs or Semcasting plumbing/electrical service activity
- Strongest fit
- home age 30+ yrs
- Intent signal
- Semcasting plumbing / electrical service activity
- Life events
- New owner of a condo or townhome, long-tenure seniors, investor-owned units between tenants
- Timing
- Propensity + service activity
What drives the score share of the 0 to 100 score
For most households the score rests on property, life-event, regional and contractor-density fit. Browsing and CTV signals add to it where they exist.
When and where flight planning
- Flight timing
- Hard freeze (burst pipes in shared walls), heavy rain (leaks from units above)
- Regional focus
- Snow belt (freeze) (24 states)
Top states by qualifying-share index
- Hawaii
- District of Columbia
- Massachusetts
- Florida
- Illinois
- Colorado
Where to reach them search themes, content and CTV
The language and content these households engage with, for search, contextual and CTV targeting. Example programming shows typical adjacency for each genre.
- garbage disposal
- toilet repair
- leaky faucet
- condo plumbing
- condo water heater
- plumber for condo
- unit leak
- water damage condo
- hoa plumbing responsibility
- condo repairs
- CTV genres
- Home & Garden, Reality TV, News (Content Type)
- Example programming
- Ask This Old House (repair segments), HGTV, local news (freeze and water-damage stories)
- Content categories
- Home Improvement, Apartments, Home Appliances
Contractors and trade audience Census ZIP Code Business Patterns 2023
| NAICS | U.S. establishments |
|---|---|
| Electrical Contractors238210 | 87,514 |
| Plumbing, Heating & A/C Contractors238220 | 121,398 |
| Residential Property Managers531311 | 69,824 |
| Other Services to Buildings & Dwellings561790 | 14,197 |
- Contractor establishments in qualifying ZIPs
- 0
- Per 1,000 qualifying households
- 71.2
Trade audience: Plumbers and electricians serving condo buildings; property managers who refer in-unit work.
Common questions
How many households fit the condo & townhome plumbing & repair audience?
4.0M U.S. households qualify (2.9% of 139.5M scored), and 189K are in Tier 1, the closest fit. 773 also show recent visits to matching home services sites.
Who uses the condo & townhome plumbing & repair audience?
It is built for home services franchises, contractor networks and the agencies that buy for them. Typical trade audience: plumbers and electricians serving condo buildings; property managers who refer in-unit work.
How is the condo & townhome plumbing & repair audience built?
Households qualify on property and ownership rules (Owner in a multi-unit or unit address, home age 10+ yrs or Semcasting plumbing/electrical service activity). Each is then scored 0 to 100 on contextual browsing & CTV 30%, property fit 30%, life events 10%, regional & seasonal 10%, contractor density 15%, semcasting intent flags 5%. It is not built from deed, permit or job records.
Evidence base data behind condo & townhome plumbing & repair
- Semcasting dataSemcasting household file
- Semcasting dataSemcasting home improvement data
- Semcasting modelSemcasting ownership-likelihood model
- Semcasting dataSemcasting domain inventory
- Partner dataHome services site visits (SSP partner data)
- Industry standardIAB Tech Lab Content Taxonomy 2.2
- Semcasting dataSemcasting CTV Genre Mapping
- Federal statisticsCensus ZIP Code Business Patterns 2023
- ClassificationNorth American Industry Classification System
- Semcasting dataSemcasting contractor business sample
- Semcasting dataSemcasting contractor data
- Planned triggerNOAA National Weather Service alerts
How the audience is built
Every U.S. household in the Semcasting file is checked against the property and ownership rules above, then scored 0 to 100 on the weighted signals shown. Where ownership is not recorded, Semcasting's ownership-likelihood model adds households with a high probability of owning.
How it will be confirmed
Compare leads, booked jobs or sales by tier at equal spend, holding out a random 10% of each tier. Weights are refit against those results as campaign data comes in.
What it is not
Not a deed, permit, pool or job record for any household. Regional and seasonal rules are set by state today; storm and freeze event triggers are planned as weather feeds are joined.