Condo & Townhome Owner Upkeep Audiences
All condo, townhome and multi-unit owners as buyers of in-unit upkeep: cleaning, pest, handyman, HVAC servicing and window treatments.
Across 139.5M U.S. households, 4.8M qualify for condo & townhome owner upkeep (3.4%), and 122K are in Tier 1, the closest fit. Built for service and retail: franchises and contractor networks as well as retailers and product brands.
Households of 139.5M scored
- Qualifying households
- 4,756,616
- Tier 1 (closest fit)
- 122,394
- Tier 2
- 2,209,254
- Tier 3
- 2,424,968
- Recent visits to matching sites
- 2,661
- Matching CTV viewing
- 4,996
Tiers rank qualifying households by score. Site visits and CTV viewing come from partner data covering about 2.8% of U.S. households, so they are an in-market layer on top of the tiers rather than a separate audience.
Who qualifies
- Qualifying rules
- Owner in a multi-unit or unit address
- Strongest fit
- home value $400K+
- Intent signal
- Semcasting window-treatment flag
- Life events
- New owner (window treatments, move-in cleaning), seniors, dual-income households
- Timing
- Propensity (always-on)
What drives the score share of the 0 to 100 score
For most households the score rests on property, life-event, regional and contractor-density fit. Browsing and CTV signals add to it where they exist.
When and where flight planning
- Flight timing
- No weather trigger
- Regional focus
- Timing only (applied at flight)
Top states by qualifying-share index
- Hawaii
- District of Columbia
- Massachusetts
- Illinois
- Florida
- Colorado
Where to reach them search themes, content and CTV
The language and content these households engage with, for search, contextual and CTV targeting. Example programming shows typical adjacency for each genre.
- window treatments
- carpet cleaning
- handyman
- maid service
- condo cleaning
- blinds installation
- pest control condo
- hvac service
- ptac unit
- condo air conditioner
- CTV genres
- Home & Garden, Reality TV, Children's TV
- Example programming
- HGTV, home-organization shows, broad reality and family blocks
- Content categories
- Home Improvement, Indoor Environmental Quality, Interior Decorating, Apartments
Contractors and trade audience Census ZIP Code Business Patterns 2023
| NAICS | U.S. establishments |
|---|---|
| Residential Property Managers531311 | 69,824 |
| Exterminating & Pest Control Services561710 | 12,046 |
| Janitorial Services561720 | 78,687 |
| Carpet & Upholstery Cleaning561740 | 2,301 |
- Contractor establishments in qualifying ZIPs
- 0
- Per 1,000 qualifying households
- 33.9
Trade audience: Cleaning, pest and window-treatment franchises; property managers as a referral channel.
Common questions
How many households fit the condo & townhome owner upkeep audience?
4.8M U.S. households qualify (3.4% of 139.5M scored), and 122K are in Tier 1, the closest fit. 2,661 also show recent visits to matching home services sites.
Who uses the condo & townhome owner upkeep audience?
It is built for home services franchises and contractor networks, home-improvement retailers and product brands, and their agencies. Typical trade audience: cleaning, pest and window-treatment franchises; property managers as a referral channel.
How is the condo & townhome owner upkeep audience built?
Households qualify on property and ownership rules (Owner in a multi-unit or unit address). Each is then scored 0 to 100 on contextual browsing & CTV 40%, property fit 20%, life events 20%, contractor density 10%, semcasting intent flags 10%. It is not built from deed, permit or job records.
Evidence base data behind condo & townhome owner upkeep
- Semcasting dataSemcasting household file
- Semcasting dataSemcasting home improvement data
- Semcasting modelSemcasting ownership-likelihood model
- Semcasting dataSemcasting domain inventory
- Partner dataHome services site visits (SSP partner data)
- Industry standardIAB Tech Lab Content Taxonomy 2.2
- Semcasting dataSemcasting CTV Genre Mapping
- Federal statisticsCensus ZIP Code Business Patterns 2023
- ClassificationNorth American Industry Classification System
- Semcasting dataSemcasting contractor business sample
- Semcasting dataSemcasting contractor data
- Planned triggerNOAA National Weather Service alerts
How the audience is built
Every U.S. household in the Semcasting file is checked against the property and ownership rules above, then scored 0 to 100 on the weighted signals shown. Where ownership is not recorded, Semcasting's ownership-likelihood model adds households with a high probability of owning.
How it will be confirmed
Compare leads, booked jobs or sales by tier at equal spend, holding out a random 10% of each tier. Weights are refit against those results as campaign data comes in.
What it is not
Not a deed, permit, pool or job record for any household. Regional and seasonal rules are set by state today; storm and freeze event triggers are planned as weather feeds are joined.