ACCOUNT TARGETING
38K
BUSINESSES
104K
TITLE TARGETING
72%
MATCH RATE
Title Targeting
C-Suite
12,847 matched
VP / Director
34,210 matched
Manager / Practitioner
58,441 matched
0M
US Businesses
0M
Titles at Work
0M
Titles at Home
+0
Normalized Professional Titles
B2B Data That Goes Beyond Job Title Targeting
Semcasting's B2B targeting is built on both individual-level identities and IP company-level targeting. Each record maps a specific professional to a Company and to a verified identity, at home, connecting email, business IP, and mobile device to a single persistent ID that works across all channels and locations.
Individual-Level Resolution
Title, department, seniority, and function matched to verified personal identifier: mobile device, hashed email, home wifi, and CTV household. Reach the CFO at home watching streaming TV, at the office on display, and on mobile on the commuter train.
Intent Signals
Behavioral signals from site / page visits, B2B content consumption, research activity, and vendor comparison behavior. Identify accounts showing buying intent before they raise their hand to your sales team.
Firmographic Targeting
Industry vertical, company size, revenue range, employee count, NAICS code, and headquarters geography, layered on top of individual-level identity resolution so you reach actual employees by title at target companies, not just the company's IP address.
Tech Stack & Intent Data
Layer first-party data and intent signals from site traffic, on-site visits, B2B content consumption — whitepapers, review sites, industry publications — to identify accounts in active buying cycles.
Website Visitor Identification
Always-on Pipeline solution resolves anonymous website IP traffic to named businesses and individual decision-makers with company name, industry, title, contact info, and firmographic data appended. Identify who visited your site without form-fills.
CRM Enrichment & Lookalike
Upload your existing prospect account list or CRM file. Semcasting enriches it with firmographic and individual-level data, then builds lookalike models to identify new prospects that match your best customers across the full market.
How B2B & ABM Brands Use Semcasting
Account-Based Marketing (ABM)
Build target account lists, resolve them to individual decision-makers, and activate personalized campaigns across CTV, display, social, and audio, reaching stakeholders on each account with coordinated messaging with no cross-platform duplication.
Pipeline Acceleration
Identify accounts stuck in mid-funnel and increase media pressure on specific decision-makers at those accounts using frequency, channel, and creative sequencing calibrated to the deal stage and account behavior signals.
Competitive Displacement
Target professionals using competitive products by name and title with conquest & displacement campaigns timed to contract renewals, and leverage tech install data to identify competitive accounts and individual tenure data to identify renewal windows.
Inbound Lead Generation
Create top-of-funnel awareness among your ideal customer profiles using Semcasting's firmographic and intent layering, then use Pipeline to identify which companies visit your website as a result, closing the loop from awareness to named lead.
Event & Conference Targeting
Build audiences of professionals likely attending key industry events — by job title, company size, and conference content affinity — and deploy campaigns before, during, and after to maximize meeting volume and follow-up conversion.
Pipeline Attribution
Match ad-exposed contacts to CRM opportunities and closed/won records, proving media contribution to pipeline generation, deal acceleration, and revenue. Attribute ROAS at the account level, not just the campaign level.
From Account List to Live Campaign in 48 Hours
Target Audience
Provide your target account list, CRM export, or describe your ICP. Semcasting resolves to individual decision-makers.
Resolve to Individuals
Each account is matched to verified individual identities: home IP, mobile, CTV household, hashed email.
Activate Omnichannel
Push your audience to 40+ DSP integrations. CTV, display, social, audio, and video simultaneously.
Measure Impact
Matchback connects ad-exposed contacts to CRM pipeline and revenue outcomes.
Connecting Campaign Exposure to Pipeline, Opportunities & Revenue
Did my media campaign advance select accounts through the funnel? Semcasting's identity layer transparently connects ad exposure at the individual level back to your audience membership and CRM as the campaign progresses so you can optimize creatives, placements and media to referrals to site traffic, on-site store activity and closed revenue.
CRM Matchback Attribution
For each campaign, upload your CRM and closed/won data with your ad impressions. Semcasting matches ad-exposures back to your audience segments and closed data, showing which accounts progressed, which deals closed, and the media contribution at each funnel stage.
Account-Level Exposure Reporting
For ABM campaigns, reporting is at the account level, showing reach penetration across audience membership for each target account, reporting frequency by title, and which accounts received sufficient multi-touch exposure to move into a sales conversation.
Multi-Touch Pipeline Attribution
See the full sequence of touchpoints — display, CTV, LinkedIn, audio, direct mail — for each account that converted. Lower waste from duplication and understand which channel combinations accelerate deals and which are redundant.
Website Visitor-to-Opportunity
Resolve anonymous website IP traffic to named businesses and users daily, creating a continuous signal identifying which organizations are engaging with your content before they fill out a form. CRM matching to industry and titles to create leads.
AudienceDesigner (ADS)
The self-serve platform for building, activating, and measuring B2B audiences. Upload your account list, select industries, titles and departments, enrich with firmographic data, and push to your DSP of choice, all in one workflow. Built-in lookalike modeling finds new accounts that match your best customers.
Managed Services
For agencies and brands that need Semcasting's support to run the full operation: segment building, onboarding/audience creation, omnichannel activation, and post-campaign attribution. Identity-Based Performance Measurement ensures you only pay for data and services for verified leads for every managed services campaign.
SOC 2
Type 2 Certified
CCPA
Fully Compliant
NAI
Member & Certified
DAA
Self-Regulatory
Start Reaching Decision-Makers, Not Just Businesses
Talk to our B2B team about your target accounts and ICP; we'll show you what Semcasting can match, activate, and prove across your media mix.
