One view. One identity. One accountable Identity & Measurement partner.
Performance Measurement
Only Pay for Verified Audience Member Reach.
Traditional DSP models charge for every impression served whether it reaches your audience or not. Semcasting's managed campaigns are billed only on verified audience member reach, with measurement and site visitor identification included.
You're Paying for Impressions Outside Your Audience
Traditional DSP models charge data and identity fees on every impression served, whether it reaches a verified audience member or not. Platform taxes, onboarding fees, and data access charges on non-target impressions add up to 15–25% wasted data spend your brand will never benefit from.
Your Measurement Is Siloed, Modeled, and Weeks Late
Each platform reports in its own silo with its own attribution model. By the time a unified view exists, if it ever does, the campaign has ended. Optimization happens on gut feel, not on what actually moved people through the journey. Real-time decisions require real-time data.
No One Is Accountable for the Full Picture
Your agency manages creative. Your DSP manages bidding. Your analytics team reconciles the reports. No single partner owns the full outcome, which means no one is accountable for the gap between what was spent and what was proved. That gap is where budget disappears.
Only Pay for Data on Verified Audience Members.
Traditional DSP models charge data and identity fees on every impression served, whether it reaches a verified audience member or not. Platform taxes, onboarding fees, and data access charges on non-target impressions add up to 15–25% wasted data that your brand will never benefit from.
Verified Audience Billing
Semcasting charges for data and identity resolution only on verified audience members reached, not on every impression served. No data access fees, onboarding charges, or identity taxes on impressions outside your target audience. Measurement and site visitor identification are included. Clients typically save 15–25% on data costs versus traditional platform onboarding models.
A Single Source of Truth
One unified measurement framework across all paid media: CTV, radio, programmatic, social, search, and website activity. Deduplicated audience reach and frequency across channels. No more reconciling incompatible platform reports.
85% Average Match Rate
Semcasting's deterministic onboarding delivers an average 85% first-party match rate, more than double the 30–40% typical of traditional platform onboarding. Reach more of your audience, waste less budget on impressions that miss.
Daily Optimization Signals
Daily reporting and cross-platform optimization guidance, not post-campaign reports that arrive weeks after it's too late to act. Shift spend, swap creative, and refine audiences while campaigns are still live and impactful.
Site Visitor Identification
Daily turn-key lead delivery. Every person who visits your site during a managed campaign is identified, enriched with demographics, and delivered to your team with no extra setup or hassle, included as standard in every engagement.
Record-Level Analytics
Impression-level identity matching with appended demographic details gives your analytics team the granular, people-based data needed to answer real business questions, not just aggregated platform metrics that obscure the truth.
From Kickoff to Daily Optimization in Days
Semcasting handles every step, from data onboarding and tagging to daily reporting and mid-flight optimization. Your team stays focused on strategy while we run the system.
Target Audience
We ingest your CRM, audience files, and first-party data, normalizing and matching to Semcasting's identity graph within days. Semcasting builds custom audiences. No heavy integrations, no months-long implementation.
Tag & Ingest
Semcasting places tags across your media placements, ad server, and website, capturing impression-level signals from every channel simultaneously, including CTV, audio, social, and search.
Resolve & Enrich
Every impression is resolved to a verified person or household, matched daily against 256M consumers, 162M households, and 16M businesses using deterministic identity, not probabilistic modeling.
Activate Across Channels
Your identity-resolved audience is activated across CTV, radio, programmatic, social, search, DOOH, and direct mail, all from one unified audience definition with no re-segmentation per channel.
Measure & Optimize Daily
You receive daily reporting with cross-channel optimization guidance to reallocate budget, swap creative, and adjust audiences while campaigns are still live. Not six weeks after they end.
End-to-End Media & Measurement Without Silos
Unified Cross-Channel Measurement
Measure all channels together, not separately.
Unified measurement framework for CTV, programmatic, social, search, and website activity
Deduplicated audience reach and frequency tracking across all channels
Unified exposure-to-conversion paths in one system
One source of truth for cross-platform performance
Identity-Powered Measurement
Know who was exposed, who engaged, and who converted.
Deterministic, privacy-safe identity layer under brand control
Connect impressions to search behavior, site visits, and purchases
Record-level audience member performance transparency
Impression-level matching for precise attribution
Turnkey Managed Media & Measurement
Identity, media, and measurement experts run the system for you.
Setup, tagging, QA, and multi-platform ingestion included
First-party data normalization and onboarding
Ongoing analysis and optimization of messaging and spend
Longitudinal tracking of first-party member exposure
Analytics enablement with CRM data appends
Pay for Verified Reach Only
Pay for media, but only the verified audience members reached.
No DSP platform, onboarding, data, or ad-serving fees unless reach is verified
Measurement and site visitor identification included
Transparent pricing with no hidden technology taxes
Save an average of 15–25% versus traditional DSP models
Every Channel. One Identity Layer.
CTV / TV / OLV
Household-level targeting on streaming TV with verified reach billing to reach cord-cutters and cord-nevers where they actually watch.
Programmatic
Display, native, video, and mobile across premium programmatic inventory. Audience-based buying with no re-segmentation required per placement.
Social
Meta, LinkedIn, and platform-native targeting using first-party audience match, not platform behavioral segments that miss large portions of your file.
Search
Keyword performance connected to identity exposure, linking search clicks back to your resolved audience and measure search's true role in the journey.
Audio / Podcast
Streaming audio, podcast, and linear radio, all resolved to household identity rather than contextual listening signals.
DOOH
Digital out-of-home connected to the identity layer, tying your verified audience to real-world placements and measuring combined cross-channel lift.
Special Endemic Media Buys
Targeted placements within category-specific publishers: healthcare, financial, political, retail, and trade verticals. Semcasting resolves the endemic audience to your identity layer so you're buying verified reach, not just contextual adjacency.
Direct Mail
Offline reach unified with digital attribution, reaching the same household in direct mail and online, then measuring the combined lift across both.
What Traditional Platforms Can't Deliver
| DIMENSION | TRADITIONAL PLATFORMS | SEMCASTING MANAGED |
|---|---|---|
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Platform Fees
|
Pay for all impressions, including those outside your audience. Platform taxes, onboarding fees, and data access charges on every impression served.
|
Only pay for verified audience member reach — no DSP platform taxes, no onboarding fees, no data access charges on non-target impressions.
|
|
Measurement Model
|
Siloed channel reports, probabilistic attribution, no cross-channel view. Each platform measures in its own interest.
|
Deterministic cross-channel identity: CTV, radio, web, social, and search unified under one persistent identity layer.
|
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Service Model
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Self-serve tools with limited managed support. Your team operates the platform, reconciles the data, and manages the reporting.
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Fully managed media, tagging, and measurement, end-to-end. Semcasting handles setup, QA, ingestion, optimization, and reporting.
|
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Reporting Speed
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Post-campaign reports, often weeks after completion. By the time data arrives, the campaign window has closed.
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Daily reporting and optimization signals while campaigns are live so you can act on data while it still matters.
|
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Attribution
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Last-click or black-box modeled attribution. No exposure-to-conversion path. Platforms report what benefits them.
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Exposure + intent + conversion in one deterministic system, verified person-level attribution across every channel and touchpoint.
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Optimization
|
Platform-level only, no cross-channel spend reallocation. Each platform optimizes for its own metrics, not your outcomes.
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Channel, audience, creative, and spend optimization daily across the full media mix, not just within each platform's walled garden.
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Proof
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Impression counts and platform-reported conversions. Self-reported metrics with no independent verification.
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Lift analysis, ROAS, and incremental impact measurement, verified by deterministic identity matching, not platform self-reporting.
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Analytics
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Aggregated platform metrics, no individual-level data. Your analytics team can't answer real business questions with averages.
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Impression-level matching with appended demographics giving your analytics team the granular, people-based data to answer real questions.
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One View. One Identity. One Accountable Partner.
Talk to us about your media mix and we'll show you how Identity-Based Performance Measurement changes what you can prove and what you pay for.
