Actually Drove the Conversion
Every Attribution Method You Need
Semcasting supports multiple measurement frameworks, from campaign-level attribution to multi-touch modeling and brand lift, all using the same deterministic identity foundation.
Closed-Loop Attribution
Connect ad impressions, clicks, and view-throughs back to CRM conversions, site visits, online purchases, and offline transactions. On-demand, incremental measurement available within hours of serving.
Multi-Touch Attribution
Understand which channels, creatives, and sequences drove conversion — not just the last click. Links exposures across display, CTV, social, and email into a single journey.
Store Visit Lift Studies
Measure the real-world impact of digital campaigns on in-store traffic. Match ad-exposed households to footfall traffic and store visit data using verified household identifiers.
Brand & Conversion Lift
Quantify incremental lift results beyond organic baselines. Compare exposed vs. unexposed audiences using statistically valid matched control groups.
Matchback Analysis
Match your campaign sales file back to your exposed audience to identify who converted and who didn't — then optimize future segments.
Audience Performance Reporting
Transparent, segment-level reporting on which audience cohorts delivered the best ROI — broken down by demographic, geography, behavioral attribute, and channel.
The Closed Loop Measurement Workflow
Tag & Expose
Deploy Semcasting's pixel or integrate with your DSP. Tag site visitors, ad-exposed audiences, and conversion events.
Resolve Identities
Match exposed audiences to verified household identities, linking digital impressions to real people across every touchpoint and channel.
Match to Outcomes
Upload your post-campaign conversion file. Semcasting matches ad-exposed records to actual conversions of online purchases, in-store visits, or applications.
Optimize & Reactivate
Use attribution insights to build better audiences for your next campaign. Suppress converters, expand high-performing segments, and reallocate budget to what actually works.
No Black Boxes. No Guesswork.
Semcasting's measurement is fully transparent: you can see which records matched, which didn't, and exactly why each conversion was attributed to your campaign.
- ✓ Deterministic, not modeled — every attribution is based on a verified identity match, not a statistical inference
- ✓ Works without cookies — identity resolution persists across browser changes, device resets, and platform updates
- ✓ Cross-channel single view — unify display, CTV, social, email, and offline in one measurement framework
- ✓ Exportable & shareable — PDF and data exports for stakeholder presentations, agency reviews, and media planning
Sample Attribution Summary
Matched
See Identity Resolution in Action
Upload a sample file and we'll show you what Semcasting can match and activate for you, no commitment required.
