Foundation - Data 
The Richest
Data Foundation in Digital Marketing
 
Every great campaign starts with great data. Semcasting's national data infrastructure covers 250M+ individuals and 150M+ US households, 1.8 billion IP addresses, and 8,600+ verified attributes, giving your audience strategy the strongest possible foundation before a single impression is served.
250
M+
US PEOPLE
1.8
B
IP ADDRESSES
8600
+
DATA ATTRIBUTES
800
M+
ENCRYPTED EMAILS
CAPABILITIES

Everything You Need to Reach the Right Audience

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People-Based Targeting

Match your campaign to verified individuals across households, businesses, and devices. Our deterministic matching resolves identities from email, postal, phone, and device data to real people and not probabilistic lookalikes.

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B2B & Account-Based Targeting

Reach decision-makers at specific companies by title, department, firmographic size, industry, and technology stack. Resolve to persistent digital IDs that work across display, CTV, social, and email.

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CTV & Omnichannel Activation

Deploy audiences seamlessly across Connected TV, programmatic display, digital video, social media, and audio, all from one unified audience definition. No re-segmentation required per channel.

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Customer Suppression

Stop wasting impressions on existing customers and recently converted prospects. Our deterministic suppression uses real household identifiers, not unreliable cookie-based exclusions that miss 30–40% of your customer base.

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Location & Geo Targeting

Draw a polygon on a map to build hyper-local audience segments. Overlay demographic and purchase data to create geo-specific campaigns for retail, home services, political districts, and local events.

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Lookalike Audience Modeling

Expand your best customer segments using AI-powered lookalike modeling across 8,600+ demographic, behavioral, and transactional attributes. Find more people who look and act like your highest-value converters.

capabilities

What's Inside the Data Foundation

Demographic & Household Data

Premium income, age, household size, home ownership, net worth, and 200+ household-level attributes verified against public records and proprietary sources.

Behavioral & Purchase Data

In-market purchase signals, brand affinity, retail behavior, and transactional history, appended from Semcasting's modeling and opt-in data network.

B2B Firmographic Data

Company name, industry, employee count, revenue, technology stack, and 94M+ people with a job title, for account-based and title-level targeting.

Health & Medical Data

Condition, diagnosis and treatments with HCP NPI physician specialties, de-identified and HIPAA-conscious. For healthcare and pharma marketing and measurement use cases.

Financial & Affluence Data

Discretionary income, mortgage equity, investment assets, credit score ranges, and invitation-to-apply (ITA) signals for financial marketers.

Political & Voter Data

Registered voter files, party affiliation, district assignment, issue affinity, FEC donor data, and turnout history for politics, fundraising and advocacy campaigns

Start With the Best Data Available

Talk to our team about which data attributes are most relevant for your industry and campaign goals.