Data Foundation in Digital Marketing
Everything You Need to Reach the Right Audience
People-Based Targeting
Match your campaign to verified individuals across households, businesses, and devices. Our deterministic matching resolves identities from email, postal, phone, and device data to real people and not probabilistic lookalikes.
B2B & Account-Based Targeting
Reach decision-makers at specific companies by title, department, firmographic size, industry, and technology stack. Resolve to persistent digital IDs that work across display, CTV, social, and email.
CTV & Omnichannel Activation
Deploy audiences seamlessly across Connected TV, programmatic display, digital video, social media, and audio, all from one unified audience definition. No re-segmentation required per channel.
Customer Suppression
Stop wasting impressions on existing customers and recently converted prospects. Our deterministic suppression uses real household identifiers, not unreliable cookie-based exclusions that miss 30–40% of your customer base.
Location & Geo Targeting
Draw a polygon on a map to build hyper-local audience segments. Overlay demographic and purchase data to create geo-specific campaigns for retail, home services, political districts, and local events.
Lookalike Audience Modeling
Expand your best customer segments using AI-powered lookalike modeling across 8,600+ demographic, behavioral, and transactional attributes. Find more people who look and act like your highest-value converters.
What's Inside the Data Foundation
Demographic & Household Data
Premium income, age, household size, home ownership, net worth, and 200+ household-level attributes verified against public records and proprietary sources.
Behavioral & Purchase Data
In-market purchase signals, brand affinity, retail behavior, and transactional history, appended from Semcasting's modeling and opt-in data network.
B2B Firmographic Data
Company name, industry, employee count, revenue, technology stack, and 94M+ people with a job title, for account-based and title-level targeting.
Health & Medical Data
Condition, diagnosis and treatments with HCP NPI physician specialties, de-identified and HIPAA-conscious. For healthcare and pharma marketing and measurement use cases.
Financial & Affluence Data
Discretionary income, mortgage equity, investment assets, credit score ranges, and invitation-to-apply (ITA) signals for financial marketers.
Political & Voter Data
Registered voter files, party affiliation, district assignment, issue affinity, FEC donor data, and turnout history for politics, fundraising and advocacy campaigns