INDUSTRY - Political & Advocacy
Political & Advocacy Targeting With Voter-Level Precision
 
Every vote is an individual. Semcasting matches registered voter files to verified digital identities, reaching specific voters by district, party, issue affinity, and turnout history across CTV, digital, and direct mail, with full compliance and complete audit documentation.
 

DISTRICT TARGETING COVERAGE 

435

CONGRESSIONAL DISTRICTS

50

STATE SENATE MAPS

7,383

STATE HOUSE DISTRICTS

ISSUE AFFINITY TARGETING

🏥 Healthcare / ACA High affinity
💰 Tax & Economy Medium affinity
🌿 Environment / Energy Moderate affinity
🎓 Education Available

✓ FEC compliance documentation included with every campaign

85%+

Cross-Platform Voter Match Rate

154M+

2024 Active Voter Participants

Real-Time

Polling, Campaign OPPO, Fundraising

All 50

States Supported

VOTER DATA COVERAGE

Voter Data: Beyond Party Registration

Voterpriorities.ai voter data is built from compiling state voter records, not modeled consumer cookies or proxies. Every audience starts with registered voter records matched to our portfolio of digital identifiers for cross-platform outreach. Voters are layered with issue, ideological, voting participation, and FEC donor history linked to their State, District, and Precincts.

Voter File Matching

85%+ cross-platform match rate, resolving registered voters to home IPs, mobile devices, CTV households, and hashed emails for omnichannel campaign activation. Supports direct media platform IDs, postal, email, HEM, and MAIDs input formats.

District & Geography Precision

Targeting at the state, congressional district, state legislative district, zip code, and city/state level. Precise geographic boundaries ensure campaigns reach the specific district or jurisdiction relevant to each voter.

Party & Turnout History

Registered party affiliation, primary and general election participation history, vote frequency score, and low-interest voter household flags, enabling campaigns to prioritize high-propensity voters and identify sporadic voters worth activating.

Issue & Ideological Signals

60+ voter profile attributes including ideology score (progressive to conservative), abortion rights stance, gun rights stance, border policy leanings, economy and taxes outlook, Healthcare, Medicare/Medicaid support, global warming, voter rights priorities, and a crime index.

CTV Household Targeting

Identify cord-cutter voters on streaming platforms, reaching households that have cut the cable and are only reachable via addressable TV, streaming video, and digital audio. Ensures campaigns aren't missing an increasingly large segment of the electorate.

Compliance & Audit Trail

Campaign compliant reporting, documentation of targeting, audience definition, and data sources. SOC 2 certified, CCPA and CPRA compliant, NAI and DAA member. Full audit trail for compliance review and campaign transparency reporting.

USE CASES

How Political & Advocacy Organizations Use Semcasting

Candidate Constituencies

Build voter constituencies by district, turnout history, issue alignment, and party affiliation — then activate across CTV, programmatic, social, audio, and direct mail simultaneously. Target persuadable voters with distinct messaging from base mobilization audiences.

Opposition Research

Leverage Voterprioroties.ai opposition research capabilities to identify candidate issue strengths and weaknesses. Turn opportunities into outreach through AI segment building that identifies and excludes households that align with OPPO qualified voting intent.

Fundraising

Use Semcasting's FEC donor intelligence reporting to identify high-value donor prospects by party, giving level, and cause affinity. Segment by donor leaning score, repeat donor flag, and household donor propensity to prioritize outreach and maximize fundraising ROI.

Ballot Measures & Initiatives

Identify voters with issue alignment to your ballot measure position and layer income, education, and geography to prioritize the most persuadable segments. Deploy coordinated CTV and digital campaigns in the final weeks before election day.

Advocacy & Issue Campaigns

Build national or state-level constituencies of voters aligned with specific policy positions for issue advocacy, petition drives, and legislative awareness campaigns targeting constituents of specific lawmakers.

Voter Registration & GOTV

Target unregistered but eligible voters profiles for registration drives. Identify low-propensity voter audiences for GOTV activation campaigns, reaching the voters most likely to show up at the polls vote with encouragement and messaging support.

DIGITAL REACH CHANNELS

Reach Voters Across Every Screen

01
1

Target Audience

Provide your target account list, CRM export, or describe your ICP. Semcasting resolves to individual decision-makers.

02
2

Resolve to Individuals

Each account is matched to verified individual identities: home IP, mobile, CTV household, hashed email.

03
3

Activate Omnichannel

Push your audience to 40+ DSP integrations. CTV, display, social, audio, and video simultaneously.

01
1

Target Audience

Provide your target account list, CRM export, or describe your ICP. Semcasting resolves to individual decision-makers.

02
2

Resolve to Individuals

Each account is matched to verified individual identities — home IP, mobile, CTV household, hashed email.

Recommended Products

The Right Semcasting Products for Political & Advocacy

Two ways to work with Semcasting: self-serve or fully managed. Both use the same deterministic identity layer.

AudienceDesigner_128px

Self-Serve Platform

AudienceDesigner (ADS)

Build voter audiences by district, party, turnout history, issue alignment, and donor profile. ADS handles match, activation, and omnichannel delivery across CTV, display, social, audio, and direct mail with next-day reporting on voter reach and who remains.

Learn More →
ManagedServices_128px

Full Service

Managed Services

For Candidates and PACs that need support to execute campaigns through omnichannel activation and measurement. Turn-key execution with Identity-Based Performance Measurement option ensures you only pay for verified voter reach on every Semcasting managed campaign.

Learn More →

SOC 2

Type 2 Certified

CCPA

Fully Compliant

NAI

Member & Certified

DAA

Self-Regulatory

Win More Votes With Verified Voter Identity

Talk to our political team about your district, voter file, and campaign timeline; we'll build you an audience strategy that holds up under scrutiny.