Who We Are
Semcasting provides agencies and marketers with privacy-safe first-party customer data solutions, supporting identification, activation, and performance measurement across the entire digital ecosystem.
Semcasting pioneered cookie-free identity resolution with Semcasting Smart Zones™, its unique multi-touch constellation approach that dynamically spans multiple digital identifiers in real-time.
Whether you are onboarding your CRM files for campaign targeting, running multi-platform attribution, or building your own first-party identity graph, the Semcasting self-serve AudienceDesigner (ADS) platform empowers marketers to maximize reach with control and transparency.
Constellation Multi-Touch Identity Resolution – Combines offline information,
IP network delivery points, mobile and broadcast devices,
location and context with machine learning.
Multiple identity resolution patents for IP, device, IoT and contextual identity
Self-serve first-party identity graph with third-party enhancement data built-in and on-demand
Direct media integrations with the top DSPs, CDPs, Social, and CTV platforms
AudienceDesigner by Semcasting
AudienceDesigner by Semcasting (ADS) is a self-serve identity management platform that empowers marketers to activate their first-party CRM and prospect data, with integrated third-party data enhancement, lookalike modeling, direct media onboarding and post-campaign measurement.
ADS is also a privacy-safe clean room and audience-building platform where brands can construct their own digital first-party identity graph for accessing media and measuring audience performance.
3 min read
Guest blog: SalesIntel Chief Marketing Officer, James Lamberti
Semcasting’s strategic partnership with SalesIntel empowers B2B marketers with high-quality account technographic and...
2 min read
Clinical Trials & Patient Targeting: Reach Your Precise Audience
At each stage of drug development in a pharmaceutical company – from patient research to clinical trial recruitment to...