Semcasting

The New Standard in Digital Identity Resolution.

 

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REEDS24 WINNER_website

Semcasting

Innovation in Online Ad Measurement.

 

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Your Data, Our Expertise.

First-Party Data Solutions for Today's Digital World

At Semcasting, we understand the value of your data. Managing it with precision and security for optimal reach is a delicate balance. That's where our expertise shines. Our solutions are designed for privacy, covering key areas like identification, activation and measurement across the digital landscape, including web, social media and television.

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Innovators in Cookieless Identity 

With our patented Semcasting Smart Zones™ technology, we have redefined identity resolution. Our unique multi-touch constellation system dynamically resolves digital identifiers in real-time, setting a new standard for accuracy and reliability.

Semcasting's Identity Graph

US Household
167
Millions
Real People
265
Million
IP Address
1900
Million
Devices
633
Million
us Businesses
19
million
Hashed Emails
730
millions
DSP/SSP Integrations
30
Plus
GPS Parcel Data Locations
251
millions
Retail Locations
327
Thousands
Shopper visits
6.08
Billions

Core Features

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Constellation Multi-Touch Identity Resolution

Utilize machine learning to blend offline information, IP network delivery points, and a wide array of device types into one digital identity. Create your own identity graph and control your best asset.

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Patented Technology You Can Trust

Backed by multiple patents in IP, device, IoT and contextual identity resolution.

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Unparalleled Access and Control

Tap into self-serve first-party identity with third-party enhancement data built right in. Connect with top DSPs, CDPs, Social Media networks, and CTV platforms through our media integrations for streamlined campaign execution.

Semcasting's Solutions

Control Your Marketing with AudienceDesigner (ADS)

Our self-serve platform, AudienceDesigner by Semcasting (ADS), provides complete control to onboard your first-party data, enrich it with third-party segments, and measure the impact of your campaigns—all in one end-to-end solution.

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Precision Marketing with IdentityXchange (IDX) 

Effective first-party data management is essential for privacy and market leverage. Semcasting's IDX offers an API Identity Graph solution, granting organizations unmatched flexibility and control over their data assets.

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Expertly Managed Campaigns from Start to Finish

Semcasting Managed Services provides a complete campaign management solution, encompassing audience targeting, predictive analytics, media, optimization and reporting for vertical-specific campaigns.

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Latest News
2 min read

Stand Out This Holiday Season with Effective Digital Advertising

Oct 30, 2024 by Marketing

Consumers are exposed to an average of 10,000 ads daily, but studies show that only a quarter of these ads are actually...
2 min read

Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution

Oct 8, 2024 by Marketing

Unlocking Retail Growth: The Power of First-Party Data and Identity Resolution As the retail industry evolves, it's...
2 min read

The Importance of First-Party Data in Travel and Tourism Marketing

Sep 26, 2024 by Michael Skladony

Even though Google has delayed the termination of third-party cookies, there’s no better time to focus on building a...

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