Cross-Platform Identity Automation
Two Products. Different Collection Methods
Both IDX and Pipeline resolve log-level data to verified identities and append
Semcasting identifiers. The difference is in how that data is collected and delivered.
IDX — Tag-Based Collection
IDX starts with a Semcasting tag or pixel placed directly in an ad server or website. As impressions are served or pages are visited, the tag fires and collects signal data in real time. DSP macros can be incorporated so campaign variables (creative ID, placement, deal ID, etc.) travel with each matched record. IDX automates the collection process itself.
Pipeline — File-Based Automation
Pipeline starts with a log-level data file provided by the client, typically exported from a CTV provider, DSP, ad server, or website analytics platform. Pipeline ingests the file, automates identity resolution and enrichment, and returns the output file with Semcasting identifiers appended alongside all original fields. Every input variable is preserved and passed through in the output.
CTV Provider Log-Level Data (LLD)
Input Fields (From CTV Provider)
IP Address
Timestamp
Creative ID
Series / Content Type
Ad Duration
Device Type
Publisher / Network
Output Fields (Pipeline Adds)
All input fields passed through unchanged
Semcasting Household ID
Verified Postal Address
Hashed Email(s)
Demographic Attributes
MAIDs / Digital IDs
ID Confidence Score
The client receives this enriched file daily, weekly, or monthly, with all original CTV data intact and Semcasting household identifiers appended to each resolved impression.
Six Steps From Raw Data to Verified Audiences
Pipeline runs as scheduled automation — daily, weekly, monthly, or on-demand — so your audience data is always up to date without manual effort.
Collection
API-assisted ingestion of pixel logs, impression files, IP+timestamp data, CRM signals, and device data.
Normalize
Standardizes postal records, IPs, timestamps, device IDs, and platform identifiers into unified consumer and business records.
Rank & Score
Assigns ID confidence scores and digital engagement rankings to each matched record, prioritizing the highest-quality matches.
Enrich
Auto-append contact info (postal, email, phone), demographic and firmographic attributes, and digital IDs: hashed emails, MAIDs, CTV IDs, BlockGraph IDs.
Activate
Deploy resolved audiences to DSPs, social platforms, or internal marketing systems, or post enriched records directly to your S3, CRM or data warehouse.
Refresh
New impressions and data signals trigger automated record updates, elevating frequency tracking, improving match accuracy, and keeping audiences current.
Daily Refresh
Weekly Refresh
Monthly Refresh
On-Demand
What Pipeline Can Ingest
Semcasting Pipeline is built to work with the raw signal data your organization already generates, no reformatting or pre-processing required.
IP Address + Timestamp
Website visitor logs, server-side pixel data, and impression delivery logs. Resolves to verified household and business identities with 75–85% consumer match rates and 60–75% B2B.
Device IDs & MAIDs
Mobile Advertising IDs (IDFAs, GAIDs), cookie IDs, and connected TV device identifiers — linked to household and individual identity records.
Postal Addresses
Raw or partially-structured postal records from CRM exports, direct mail lists, or offline transaction data. AI normalization standardizes before resolution.
Hashed & Clear Text Email
MD5/SHA256-hashed emails and plain-text email addresses from CRM exports, form submissions, or ad platform delivery logs.
BlockGraph IDs
Ingest BlockGraph and other privacy-safe universal ID formats, resolved against Semcasting's national identity graph.
CRM & Platform Signals
Existing CRM records, ad platform impression logs, and marketing automation data, augmented with demographics, firmographics, and updated contact information.
What You Can Do With Pipeline
Enrich & Expand Your Customer Database
Append demographics, firmographics, updated contact info, and digital IDs to existing CRM records. Automated — no manual enrichment runs required.
Identify Who Was Served Your Ads
Ingest impression log files from your DSP or ad server. Pipeline resolves the exposed audience to verified individuals for deterministic attribution.
Convert Anonymous Visitors Into Prospects
Turn website IP traffic into named contacts with postal, email, phone, and firmographic data. Build a continuous stream of high-confidence inbound leads.
Match Visitors to Companies & Decision-Makers
Identify which companies are visiting your site, which decision-makers are engaging with your ads, and route them directly into your ABM platform or CRM.
Frequency Cap Across Platforms
Cap ad frequency by real person, not device or cookie, across all platforms simultaneously. Prevent overexposure, improve efficiency.
Trigger Outreach to High-Confidence Visitors
Route top-ranked, high-confidence visitor records to your sales team, email platform, or direct mail system based on AI confidence scoring.
What to Expect From Pipeline
75-85%
AVERAGE CONSUMER MATCH RATE
60-75%
B2B MATCH RATE
Online Activity
DIGITAL ENGAGEMENT SCORE
User-Defined
REFRESH SCHEDULE
Built for Always-On Identity Operations
AI-Powered Normalization & Scoring
AI standardizes incoming data across every format and source, then scores each resolved record by ID confidence and digital engagement so the highest-quality matches always rise to the top.
Unified Consumer & Business Identity
A single pipeline handles both consumer and B2B identity resolution, resolving IP traffic to households, businesses, and individual decision-makers from the same workflow.
Fully Automated API Workflow
Set it and forget it. Pipeline's API-driven architecture ingests, processes, enriches, and delivers on your defined schedule with no manual uploads, no batch processing delays, no operational overhead.
Privacy-Compliant by Design
GDPR/CCPA/CPRA compliant, HIPAA-safe workflows, SOC 2 Type II and HITRUST certified. Privacy-preserving hashed IDs with full consent and opt-out support built into every workflow.
Turn Your Raw Data Into a Working Audience Machine
Talk to us about your data inputs, and we'll design an always-on pipeline workflow for your use case.
