Our North Star
“Marketing accountability requires identity transparency — knowing exactly who you matched, who you served, and who converted at the record level.”
Ray Kingman
CEO & Founder, Semcasting
Our Values Drive Every Product Decision
Three principles guide how we build identity infrastructure for regulated industries.
Privacy First
Every audience workflow is built for HIPAA, SOC 2, and HITRUST environments - not retrofitted afterward. Privacy is architecture, not policy.
Deterministic Identity
No probabilistic matching. No lookalikes. We use verified deterministic identifiers - homes, devices, NPI numbers - to find real people, not models of them.
Transparent Measurement
Every campaign reveals exactly who was matched, served, and converted. No black boxes. No platform-reported metrics. Real outcomes at the record level.
17 Years of Identity Innovation
From cookie-free pioneer to deterministic identity leader.
Semcasting launches with a vision for cookie-free identity.
Development of Smart Zones™ technology (multi-touch identity resolution system).
Self-service identity platforms for Onboarding and Activation.
Real-time audience validation.
Self-service identity platforms for Onboarding, Activation, and Measurement.
Self-Serve Identity and Measurement
Built by Identity Veterans
100+ years of combined experience across data, identity, and ad-tech leadership.
Ray Kingman
CEO & Founder
Pioneer of cookie-free identity. Former CEO of LightSpeed Software and founder of DeltaPoint (IPO).
Dan Green
Chief Revenue Officer
20+ years in ad-tech. Former leader at Sizmek (Amazon), Jivox, and Adform. MBA, Penn State.
Geetha Neelakantiah
SVP, Business Development
15+ years in database marketing and data integration. Drives ADS, IDX, and innovative data products.
Ian Tattenham
VP of Sales & Strategic Accounts
20+ years in ad-tech and data sales. Former leader at TruSignal (acquired by TransUnion).
Justin Thompson
GM Identity & Healthcare
20+ years in data and marketing tech. Previously at Acxiom, LiveRamp, and Decile.
Compliance That Goes Beyond Marketing
Audited and certified for the strictest data handling environments.
SOC 2
Type 2 Certified
CCPA
Fully Compliant
NAI
Member and Certified
DAA
Self-Regulatory
Connected to Every Major Channel
40+ DSP integrations and direct partnerships with leading platforms.
Adform
DSP
Adobe
DSP
Amazon
DSP
Basis
DSP
Beeswax
DSP
Clearline
DSP
FreeWheel/Magnite
SSP
DSP
Google Ads
DSP
GroundTruth
DSP
Index Exchange
SSP
IQM
DSP
Social
LiveRamp
DSP
Madhive
DSP
Media Math
DSP
Meta/Instagram
Social
NextDoor
Social
OpenX
SSP
Social
Pubmatic
SSP
Social
Roku
DSP
Semcasting DSP
DSP
SnapChat
Social
StackAdapt
DSP
TikTok
Social
The Trade Desk
DSP
TVScientific
DSP
X
Social
Don't see your platform?
Semcasting can deliver audience files in any format compatible with your DSP or ad server — including segment files, CRM uploads, and API-based delivery. Contact us to confirm your platform is supported.
Ready to See Identity-Resolved Marketing in Action?
Talk to our team about your campaign goals - DTC, B2B, regulated markets, or measurement strategy.
