Retail & E-Commerce Targeting | Proven Purchase Outcomes

INDUSTRY - RETAIL & E-COMMERCE

Retail & E-Commerce Targeting That Drives Real Transactions

Industry Retail & E-Commerce Targeting That Drives Real Transactions Retail campaigns that can't prove in-store and online lift are flying blind. Semcasting connects your media to real purchase outcomes, targeting shoppers by verified purchase behavior and brand affinity, activating across every channel, and closing the loop with store visit and transaction attribution that goes beyond last-click.

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Retail Shopper Journey

In-Market Identified

Behavioral signals from purchase intent data

256M

Activated Across Channels

CTV, display, social, search — same identity layer

40+ DSPs

Visited In-Store or Online

Footfall + e-commerce visitor identification

Both

Purchase Made

Transaction matchback to ad-exposed households

ROAS

Lift Measured

Real ROAS, AOV lift, frequency change

85%+

250

M+

US HOUSEHOLD RECORDS

FIRST-PARTY MATCH RATE

220

POINTS OF INTEREST MAPPED

DATA TO LIVE CAMPAIGN

Data CoVERAGE

Retail Data Built on Purchase Behavior, Not Browser History.

Semcasting's retail targeting is built on ownership transaction behavior, household income, and brand affinity, not cookie-based browsing signals. Every audience is matched to real household identities for deterministic activation and closed-loop attribution.

Purchase Behavior Data

Verified data across retail categories and points of purchase, identifying households with demonstrated purchase history in your category, not just content consumption behavior. Separate frequent buyers from one-time purchasers and high-value from low-value segments.

Brand & Retailer Affinity

Brand loyalty indicators, retailer preference data, and switching behavior signals, enabling competitive conquest campaigns and loyalty retention campaigns targeting the right households with relevant switching incentives or loyalty reinforcement messages.

Household Income & Spend Capacity

Verified household income, discretionary spending estimates, and category spend capacity data, ensuring your campaign reaches households with both the intent and the financial profile to purchase at your price point.

Proximity & Store Visit Data

Geographic proximity to your retail locations, historical store visit indicators, and drive-market household identification for store traffic campaigns targeting households most likely to visit in-store based on both proximity and shopping behavior.

Lapsed Customer Identification

Match your customer file to Semcasting's household data to identify lapsed customers - households that purchased from you 6-18 months ago but have not returned. Build win-back campaigns targeting this high-value, high-affinity segment.

Seasonal & Lifecycle Signals

Back-to-school, holiday gifting, spring home improvement, summer outdoor - Semcasting's seasonal behavioral data captures the purchase timing patterns for specific household types, enabling campaigns timed to when your audience is most likely to be in-market.

Prospecting

Find New Customers Who Look Like Your Best Ones

Upload your best customer file and Semcasting builds a lookalike model around their purchase behavior, brand affinity, and household profile, finding new households that match before they find a competitor first.

Competitive Conquest

Target Shoppers Loyal to Competing Brands

Reach households with demonstrated loyalty to your primary competitors, identified by brand affinity data, retail category behavior, and purchase channel preference, with switching incentives and comparative messaging.

Store Traffic Driving

Reach High-Value Households Near Your Locations

Deploy geo-targeted campaigns to households within drive-time of specific store locations, layered with purchase behavior and income data to prioritize high-value, high-propensity shoppers, not just nearby addresses.

E-Commerce Retargeting

Re-Engage Cart Abandoners Across Every Channel

Identify cart abandoners and site browsers by household identity and retarget them across CTV, social, display, and direct mail with the specific products they viewed, not just generic brand reminders.

Customer Suppression

Stop Wasting Spend on Existing Customers

Match your existing customer database against active campaigns in real time - suppressing current purchasers and redirecting that media spend to true acquisition targets. Proven to reduce wasted spend by 20–40%.

Store Visit Attribution

Prove Digital Media Drove In-Store Foot Traffic

Match ad-exposed households to store visit records, proving which digital channels, audiences, and creatives drove real in-store conversions, not just clicks or online sessions.

MEASUREMENT

Prove Digital Media Drove Real Purchases — Online and In-Store

Retail and frequency capping attribution breaks down when digital and in-store data live in separate systems with no shared identity layer. Semcasting solves this by connecting every ad-exposed household to both digital purchase records and in-store visit data - through the same deterministic identity graph used for targeting..

★ Primary Method

Transaction Matchback

Upload your transaction or purchase file during and after each campaign. Semcasting matches buyers to ad-exposed households — calculating real ROAS, average order value lift, and purchase frequency changes for both in-store and e-commerce data.

85%+

Household
Match Rate

Both

In-Store +
E-Commerce

Footfall Measurement

Store Visit Lift Studies

Compare visit rates among ad-exposed vs. unexposed households using matched identities, not device pings or probabilistic footfall data.

Recovery Attribution

Cart Abandoner Recovery

Track recovery rates across retargeting channels, identify which channels recover abandoners at the highest rate and lowest cost.

Conquest Conversions

Brand Switcher Identification

Identify households that purchased from a competing brand before your campaign and switched after exposure, quantifying true conquest.

Channel Sequencing

Multi-Channel Path to Purchase

Full touchpoint sequence — CTV, display, social, video, audio, direct mail — for converted households. Understand which sequences convert highest.

The Right Semcasting Products for Retail & E-Commerce

Self-Serve Platform

Audience Designer (ADS)

Build purchase behavior and household income segments with ADS's self-serve platform. Upload your customer file, build lookalike models, and activate omnichannel with built-in closed-loop attribution connecting campaign exposure to transaction outcomes.

Learn More →

API

ID Toolbox

Place the IDX Site Tag on your product and cart pages to capture visitor identity in real time, resolving anonymous shoppers to household identities with purchase behavior and income data appended. Enables identity-based retargeting without relying on cookie-based audiences.

Learn More →

Retail Data Built on Purchase Behavior, Not Browser History.

How Retail & E-Commerce Brands Use Semcasting

Prove Digital Media Drove Real Purchases — Online and In-Store

The Right Semcasting Products for Retail & E-Commerce

Connect Your Media to Real Purchase Outcomes

See how Semcasting's retail data and closed-loop attribution can improve your ROAS and prove it.