Semcasting Webinar Series:

discovering b2b identity & challenging assumptions

September 20th at 1:00 PM ET (10:00 AM PT)

In this webinar, we will dive deep into dispelling common misconceptions surrounding programmatic advertising. Mike Skladony, GM of Consumer Services, Semcasting, joined by Mark Rickard and Christine Pelczar from Rickard Squared, will explore how and why they utilize programmatic strategies across a variety of B2B campaigns.

More About the Webinar

Discover the strategies and tactics implemented by Rickard Squared, including their approach to account-based marketing (ABM), which fills the top of the funnel with the right prospects and how it proved successful for a B2B solution with an especially long sales cycle.

B2B brands face unique obstacles like limited budgets and proving effectiveness and hurdling the lead gen challenge. Building brand awareness can be an effective strategy to overcome those challenges, especially for businesses with sales cycles that exceed 4 months, where prospects conduct extensive research before converting.

Skladony, Rickard, and Pelczar will remind attendees how to consider the human aspect in B2B by analyzing how people’s media consumption habits outside of work to create personalized messaging. Through real-world examples, this webinar will unveil the real potential of programmatic advertising and its role in influencing sales ultimately proving it to be a valuable and effective channel for B2B marketers.