Home Services & Products

 

Comprehensive Pre-Qualified Customer Home Profiles

Key Value: Improved Reach & Control Of Marketing Outreach

Home service marketing can be characterized as home improvement and service providers. The companies in this marketplace are challenged with identifying and targeting homeowners with the right property profile and financial resources to be repeat profitable customers. In addition to home improvement centers, this market includes landscaping and lawn services, architectural and contracting and financial support services.

The AudienceDesigner (ADS) first-party identity graph for national and regional organizations can help them connect existing customers with their potential home improvement needs using our built-in home profiling. Accessing our data for homeownership and property profiles marketers can determine the age of the home, lot dimensions, bedrooms, baths, swimming pools and lender information.

ADS identifies contractors by industry (NAICS) or service categories (builder, plumber, landscaper, etc.) and links them to home improvement prospects.

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Custom Audience Building
Details on the ownership and specification of the home are an important part of building targeted audiences for home services. To identify relevant household audiences, marketers can use Semcasting’s proprietary home data like the age of the home, square footage, home value, length-of-residence, lot size, and discretionary income

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Contractors
Through ADS, retail brands or home improvement centers can also access builders, architects, landscapers, plumbers, HVAC contractors, electricians and more. This information is available both at the business- and industry-level as well as by Employee-Based Title (EBT) in order to focus on decision makers.

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Audience Modeling
Semcasting can onboard, match, and append a brand’s customer file against our dataset of over 750 unique offline data variables to identify prospects like your existing customers. Using this profiling information a lookalike model of the customer base is created and is used to score prospects who look most like the customers.

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Trade Area Marketing
Data variables like whether a consumer is a homeowner or a renter inform brands about affluence and whether they are the decision-makers for certain home services. In a store's trade area, knowledge of the structure type (single-family, condo, apartment, townhome, mobile home), and the age of the home helps to determine local marketing investment. Marketers can also apply resources in a strategic way when combining this data with other qualifying factors such as home square footage and lot size (which is particularly important if you are trying to sell riding lawn mowers).

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