Events

2 min read

Measurement Can Be Simple: Clarity Drives Success in Retail Media

Geetha Neelakantiah: Sep 24, 2025

At the IAB Connected Commerce event in New York City, one comment aptly summed up the state of retail media: “Retail...

2 min read

CTV Advertising: Who's Winning Here?

Geetha Neelakantiah: Aug 19, 2025

When Connected TV (CTV) first took off, it offered what seemed like the perfect mix for advertisers - access to premium...

2 min read

My Vacation Was Great, Except for the Ad That Wouldn’t Quit

Geetha Neelakantiah: Jul 23, 2025

There's something so relaxing about a summer vacation on Cape Cod. This year, after a great beach day and a seafood...

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