2 min read
Measurement Can Be Simple: Clarity Drives Success in Retail Media
At the IAB Connected Commerce event in New York City, one comment aptly summed up the state of retail media: “Retail...
Identity Insider
[ Shining a Spotlight on All Things Identity ]
Sign Up!
2 min read
CTV Advertising: Who's Winning Here?
Geetha Neelakantiah: Aug 19, 2025
When Connected TV (CTV) first took off, it offered what seemed like the perfect mix for advertisers - access to premium...
2 min read
My Vacation Was Great, Except for the Ad That Wouldn’t Quit
Geetha Neelakantiah: Jul 23, 2025
There's something so relaxing about a summer vacation on Cape Cod. This year, after a great beach day and a seafood...
2 min read
Semcasting Launches Identity Toolbox: Revolutionary Platform for Data Discovery and Marketing Optimization
Marketing: Feb 11, 2025
North Andover, MA – February 11, 2025 – Semcasting, an industry leader in data-driven marketing solutions, has unveiled...
3 min read
We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
Ray Kingman: May 22, 2024
What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for...
3 min read
From Identity to Margin: Securing Audience Measurement in Pharma Marketing
Ray Kingman: May 8, 2024
The industry must find a way to balance consumer privacy and a return on investment in pharma marketing. Promoting...