Thank You!

We have received your information.

 

One of our team members will contact you within the next business day to discuss how Semcasting can help you enhance your measurement strategies. Check out some of our videos, blogs and news stories.
ADS_500x334
IDX_500x334
TBT__500x334
2 min read

Semcasting Launches Identity Toolbox: Revolutionary Platform for Data Discovery and Marketing Optimization

Marketing: Feb 11, 2025

North Andover, MA – February 11, 2025 – Semcasting, an industry leader in data-driven marketing solutions, has unveiled...
3 min read

We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

Ray Kingman: May 22, 2024

What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for...
3 min read

From Identity to Margin: Securing Audience Measurement in Pharma Marketing

Ray Kingman: May 8, 2024

The industry must find a way to balance consumer privacy and a return on investment in pharma marketing. Promoting...
2 min read

Measurement Can Be Simple: Clarity Drives Success in Retail Media

Geetha Neelakantiah: Sep 24, 2025

At the IAB Connected Commerce event in New York City, one comment aptly summed up the state of retail media: “Retail...
2 min read

CTV Advertising: Who's Winning Here?

Geetha Neelakantiah: Aug 19, 2025

When Connected TV (CTV) first took off, it offered what seemed like the perfect mix for advertisers - access to premium...
2 min read

My Vacation Was Great, Except for the Ad That Wouldn’t Quit

Geetha Neelakantiah: Jul 23, 2025

There's something so relaxing about a summer vacation on Cape Cod. This year, after a great beach day and a seafood...