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2 min read

Semcasting Launches Identity Toolbox: Revolutionary Platform for Data Discovery and Marketing Optimization

Marketing: Feb 11, 2025

North Andover, MA – February 11, 2025 – Semcasting, an industry leader in data-driven marketing solutions, has unveiled...
3 min read

We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

Ray Kingman: May 22, 2024

What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for...
3 min read

From Identity to Margin: Securing Audience Measurement in Pharma Marketing

Ray Kingman: May 8, 2024

The industry must find a way to balance consumer privacy and a return on investment in pharma marketing. Promoting...
4 min read

Deterministic vs. Probabilistic Identity Resolution: What the Difference Costs You

Ray Kingman: Aug 6, 2026

Every audience you build, every dollar you activate, and every result you report rests on one quiet assumption: that...
3 min read

90 Days Out: The Most Expensive Political Spending Cycle Starts Now

Ray Kingman: Aug 6, 2026

The biggest spending window in American political history opens. AdImpact projects 2026 political ad spending will...
2 min read

Measurement Can Be Simple: Clarity Drives Success in Retail Media

Geetha Neelakantiah: Sep 24, 2025

At the IAB Connected Commerce event in New York City, one comment aptly summed up the state of retail media: “Retail...