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One of our team members will contact you within the next business day to discuss how Semcasting can help you enhance your measurement strategies. Check out some of our videos, blogs and news stories.
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2 min read

Semcasting Launches Identity Toolbox: Revolutionary Platform for Data Discovery and Marketing Optimization

Marketing: Feb 11, 2025

North Andover, MA – February 11, 2025 – Semcasting, an industry leader in data-driven marketing solutions, has unveiled...
3 min read

We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

Ray Kingman: May 22, 2024

What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for...
3 min read

From Identity to Margin: Securing Audience Measurement in Pharma Marketing

Ray Kingman: May 8, 2024

The industry must find a way to balance consumer privacy and a return on investment in pharma marketing. Promoting...
7 min read

Newsletter - Match Rate, Issue #6: Bots get IDs, and the accreditation gap

Geetha Neelakantiah: Nov 4, 2026

Identity, data and measurement from someone who runs it. Two questions this week, both about what's behind the data you...
4 min read

Selling to a Job Title on a Shared TV

Marketing: Oct 29, 2026

On Oct 22, LinkedIn made its professional targeting available for connected TV through Google's Display & Video 360....
7 min read

Newsletter - Match Rate, Issue #5: "Neutral," in writing, and opt-out season

Geetha Neelakantiah: Oct 29, 2026

Identity, data and measurement from someone who runs it. Two things happened this week that change who you're trusting...