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2 min read

Semcasting Launches Identity Toolbox: Revolutionary Platform for Data Discovery and Marketing Optimization

Marketing: Feb 11, 2025

North Andover, MA – February 11, 2025 – Semcasting, an industry leader in data-driven marketing solutions, has unveiled...
3 min read

We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

Ray Kingman: May 22, 2024

What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for...
3 min read

From Identity to Margin: Securing Audience Measurement in Pharma Marketing

Ray Kingman: May 8, 2024

The industry must find a way to balance consumer privacy and a return on investment in pharma marketing. Promoting...
8 min read

Newsletter - Match Rate, Issue #4

Geetha Neelakantiah: Oct 21, 2026

Match Rate, Issue #4 Identity, data and measurement from someone who runs it. Wednesday, October 21, 2026 · By Geetha...
2 min read

Open Enrollment's Hidden Targeting Problem: Reaching the Right Households Before the Window Closes

Justin Thompson: Oct 20, 2026

Every fall, health plans, carriers, and the agencies that serve them run the same race. Medicare Annual Enrollment...
8 min read

Newsletter - Match Rate, Issue #3

Geetha Neelakantiah: Oct 14, 2026

Match Rate, Issue #3 Identity, data and measurement from someone who runs it. Wednesday, October 14, 2026 · By Geetha...