For brands to thrive in the digital marketing world, utilizing big data with advanced IP audience targeting and look-alike modeling is one of the most effective ways to engage qualified customers at scale. Semcasting is the leader in IP targeting for one-to-one marketing, providing a cutting-edge data management platform that can onboard offline data (CRM files) and online data (impression data) and turn it into actionable data-driven audiences. Semcasting dramatically expands qualified reach with total transparency while outperforming traditional cookie-based campaigns.
Through Semcasting’s Smart Zones audience targeting platform, marketers can now effectively link any customer or audience to their Internet footprint. Semcasting provides near-100 percent reach on any device through advanced data and analytics, and a campaign optimization technology that still protects the privacy of every individual.