First Party Identity Management, Audience Design and Measurement in Clean Room Environment

 

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Who We Are

Semcasting provides agencies and marketers with privacy-safe first-party customer data solutions, supporting identification, activation, and performance measurement across the entire digital ecosystem.

Semcasting pioneered cookie-free identity resolution with Semcasting Smart Zones™, its unique multi-touch constellation approach that dynamically spans multiple digital identifiers in real-time.

Whether you are onboarding your CRM files for campaign targeting, running multi-platform attribution, or building your own first-party identity graph, the Semcasting self-serve AudienceDesigner (ADS) platform empowers marketers to maximize reach with control and transparency.


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Constellation Multi-Touch Identity Resolution – Combines offline information,
IP network delivery points, mobile and broadcast devices,
location and context with machine learning. 

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Proven Technology

Multiple identity resolution patents for IP, device, IoT and contextual identity

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Take Control

Self-serve first-party identity graph with third-party enhancement data built-in and on-demand

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Integrations

Direct media integrations with the top DSPs, CDPs, Social, and CTV platforms

AudienceDesigner by Semcasting

AudienceDesigner by Semcasting (ADS) is a self-serve identity management platform that empowers marketers to activate their first-party CRM and prospect data, with integrated third-party data enhancement, lookalike modeling, direct media onboarding and post-campaign measurement.

ADS is also a privacy-safe clean room and audience-building platform where brands can construct their own digital first-party identity graph for accessing media and measuring audience performance.

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Latest News

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Next week, Ray Kingman, CEO and Founder, Ian Tattenham, VP of Sales and Strategic Accounts, and Sam Gray, Sales...

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We are thrilled to announce that Jessica Ackerson has joined us at...

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The Importance of Finding the Unknown Traveler

Identifying Unknown Travelers

Why is using data to identify unknown travelers so important?

In a highly-saturated...

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