Conventional audience targeting has traditionally been based on cookies. Cookie onboarding only delivers access to roughly 30% of your audience – often with a 3X duplication rate among unique users.
Target audiences at home, school or work, on their desktops, laptops, tablets, smart phones, IP radio, smart home devices and on Connected TV.
Semcasting's IP targeting technology provides reach to more than 400+ million unique devices and networks with coverage of more than 2 billion IP addresses.
Smart Zones automatically matches, scores and enhances mailing lists, CRM files or IP addresses with 750 deterministic attributes per record.
Our Lead Generation technology lets you convert anonymous website visitors to names, addresses and emails, enhancing other analytics services and providing actionable audience insight.
Gain access to over 400+ million mobile device IDs at the precise property parcel dimensions of over 180 million homes, businesses, and public venues. Updated every fifteen minutes, Smart Zones supports on-site or cross-device access follow up.
The demographic and psychographic attributes of households, businesses, and devices represents the DNA of an audience. Semcasting's look-alike modeling and audience optimization technology utilizes machine learning and artificial intelligence to upgrade audiences based on the performance of a campaign.
With Smart Zones you can now measure the effectiveness of each audience for every marketing campaign. Semcasting's Attribution and Matchback process is is deterministic, able to link ad impressions, clicks, abandoned forms, to CRM audiences, online purchases, and offline transactions.
Smart Zones IP Targeting provides businesses a solution to reach decision makers at the business or at home.