First Party Identity Management, Audience Design and Measurement in Clean Room Environment




Who We Are

Semcasting provides agencies and marketers with privacy-safe first-party customer data solutions, supporting identification, activation, and performance measurement across the entire digital ecosystem.

Semcasting pioneered cookie-free identity resolution with Semcasting Smart Zones™, its unique multi-touch constellation approach that dynamically spans multiple digital identifiers in real-time.

Whether you are onboarding your CRM files for campaign targeting, running multi-platform attribution, or building your own first-party identity graph, the Semcasting self-serve AudienceDesigner (ADS) platform empowers marketers to maximize reach with control and transparency.

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Constellation Multi-Touch Identity Resolution – Combines offline information,
IP network delivery points, mobile and broadcast devices,
location and context with machine learning. 


Proven Technology

Multiple identity resolution patents for IP, device, IoT and contextual identity


Take Control

Self-serve first-party identity graph with third-party enhancement data built-in and on-demand



Direct media integrations with the top DSPs, CDPs, Social, and CTV platforms

AudienceDesigner by Semcasting

AudienceDesigner by Semcasting (ADS) is a self-serve identity management platform that empowers marketers to activate their first-party CRM and prospect data, with integrated third-party data enhancement, lookalike modeling, direct media onboarding and post-campaign measurement.

ADS is also a privacy-safe clean room and audience-building platform where brands can construct their own digital first-party identity graph for accessing media and measuring audience performance.

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Latest News

4 min read

2 Things Semcasting’s Samantha (Sam) Gray is Most Excited About for RampUp 2024

Next week, Ray Kingman, CEO and Founder, Ian Tattenham, VP of Sales and Strategic Accounts, and Sam Gray, Sales...

2 min read

Jessica Ackerson, Driving Success in Media Sales

Jessica Ackerson, Driving Success in Media Sales

We are thrilled to announce that Jessica Ackerson has joined us at...

2 min read

The Importance of Finding the Unknown Traveler

Identifying Unknown Travelers

Why is using data to identify unknown travelers so important?

In a highly-saturated...

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