Who We Are
Semcasting provides agencies and marketers with privacy-safe first-party customer data solutions, supporting identification, activation, and performance measurement across the entire digital ecosystem.
Semcasting pioneered cookie-free identity resolution with Semcasting Smart Zones™, its unique multi-touch constellation approach that dynamically spans multiple digital identifiers in real-time.
Whether you are onboarding your CRM files for campaign targeting, running multi-platform attribution, or building your own first-party identity graph, the Semcasting self-serve AudienceDesigner (ADS) platform empowers marketers to maximize reach with control and transparency.
Constellation Multi-Touch Identity Resolution – Combines offline information,
IP network delivery points, mobile and broadcast devices,
location and context with machine learning.
AudienceDesigner by Semcasting
AudienceDesigner by Semcasting (ADS) is a self-serve identity management platform that empowers marketers to activate their first-party CRM and prospect data, with integrated third-party data enhancement, lookalike modeling, direct media onboarding and post-campaign measurement.
ADS is also a privacy-safe clean room and audience-building platform where brands can construct their own digital first-party identity graph for accessing media and measuring audience performance.
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Guest Blog: Humphrey Ho, Managing Partner, Americas, Hylink Digital
How did you get started in the advertising/marketing/data industry? I started in the advertising industry 11 years ago,...