Audience Designer by Semcasting

AudienceDesigner (ADS) is a self-serve identity management platform that empowers marketers to activate their 1st Party CRM and prospects, integrated 3rd Party data enhancement, lookalike modeling, direct media onboarding and post-campaign measurement. 

ADS is also a privacy-safe clean room and audience building platform where brands can construct their own digital 1^st Party CRM graph for accessing media and measuring audience performance.

Identity Management Graph

Identity management and privacy compliance are not one size fits all in every industry. The data & compliance needs of healthcare and financial services with HIPAA and GLBA, can be very different than those in retail, politics or construction.

Our industry-specific public data compilation efforts uniquely provides in-depth domain-specific data needs in key industries such as healthcare, financial services, home services, travel, entertainment, retail, and business decision makers. The privacy compliance mandates of those industries have been rigorously adhered to. Our robust data compilation services and domain expertise provide marketers with a cleaner path to campaign planning and execution.

Data & Analytics

Data and analytics are at the core of our business. Our patented automated predictive modeling platform was used to construct ownership and behavioral profiles for every U.S. household and business in the U.S. and Canada. This enhancement data is available on demand in the ADS platform. Our patented ADS 1st Party Graph technology identifies ISP delivery points of over 1.8 billion IP addresses to homes, businesses and points of interest. We manage over 800 million encrypted emails and process over 2.5 billion opt-in device signals every day linking households, neighborhoods, schools, governments, and businesses to audiences, and devices.