Semcasting Media Zones

Optimize Audience Targeting with Contextual Insight in the ADS Identity Graph

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Bring Relevance to Precision Targeting

Media Zones is a patented system and process that integrates contextual preferences into the Identity Graph of AudienceDesigner by Semcasting (ADS). The solution connects consumer and business audiences to their “custom contextual footprint,” - including the audience members preferred publisher websites, keywords, trending keywords, names, organizations and the topic categories.

Media Zones proves that contextual targeting doesn’t have to be a siloed targeting tactic any longer. With Media Zones, the ADS Identity Graph provides marketers with the best of programmatic with the best of contextual targeting in the same workflow.

Remove the Guesswork

ADS users can now onboard their customer-relationship management (CRM) or prospect files for programmatic targeting and automatically overlay the contextual preferences of the audience as websites, topics and keywords.

Media Zones “custom contextual footprint” intelligence is based on a Natural Language Processing methodology that screens over 40 billion impressions per day.

Multi-channel campaign performance is empowered by Media Zones by providing optimization assets such as validated “white lists” of preferred websites, or by providing new toolsets such as keywords and topics for search retargeting campaigns.

Stretch Your Budget

With Media Zones, brands are able to reach their unique audiences sooner and with less wasted spend, allowing the marketers to effectively increase their unique user reach and conversions within the same budget.

The combination of programmatic and endemic contextual targeting accelerates the exposure rate to the onboarded audience from 1.1% - 2.4% daily.

Discover New Audiences

Using the mapping tool in ADS users can draw a polygon around a specific location or trade area. Media Zones provides contextual insights to the audience who have physically visited a geography, such as – the sites they visited online as well as what are the key themes and keywords they are engaged with.

Media Zones also works bi-directionally. ADS users can build an audience based from the readership of online articles about a specific topic, keyword or person. The platform will analyze articles about each keyword and derive a B2C or B2B audience based on who is consuming that content.

Speak to Your Audiences’ Interests

With Media Zones, you can solve the problem of reaching the right people through onboarding and then engage them in the right place through contextual optimization.