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News & Blogs


2 min read

Optimize Your Reach with Audience-Based Frequency Capping

Appeared in:  https://www.ana.net/miccontent/show/id/ii-2022-10-audience-frequency

Consumers are hanging on to their...

4 min read

Putting the cookie back in the jar isn’t going to work

A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray...

1 min read

“Marketing Champions” with Michael Skladony from Semcasting

Michael SkladonyGM Of Consumer Services At SemcastingWebsite Address: https://www.semcasting.com

Each week on...

4 min read

Political Advertisers Can Take Advantage of Real-Time Activation with Daily Voter Actions

Semcasting, L2 and Xandr Combine Capabilities for Political Solution that Automatically Creates Audience Segments Daily...

3 min read

Multi-Platform Voter Outreach Avoids “October Surprises”

Labor Day in the United States signals the unofficial home stretch of the midterm election cycle. The primaries are...

2 min read

Where Are They Traveling To?

Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments

Semcasting, the pioneer in...

2 min read

Guest Blog:  Humphrey Ho, Managing Partner, Americas, Hylink Digital

How did you get started in the advertising/marketing/data industry? I started in the advertising industry 11 years ago,...

2 min read

Semcasting Welcomes Christy Ercolino as New VP of Sales, West Coast

Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced the appointment of ...

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