3 min read
We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for...
News & Blogs
3 min read
From Identity to Margin: Securing Audience Measurement in Pharma Marketing
May 8, 2024 by Ray Kingman
The industry must find a way to balance consumer privacy and a return on investment in pharma marketing. Promoting...
5 min read
What are the Best Practices for Using Alternative IDs?
Feb 24, 2024 by Kacey Perinelli
As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to...
2 min read
Semcasting Launches Real-Time Voter Measurement Feature in AudienceDesigner for Political Advertisers
Feb 5, 2024 by Semcasting
RTVM Optimizes Targeting with Real-Time Insight into Exactly Who Was Reached and Who Was Not Across Platforms North...
2 min read
Semcasting Team Expansion: Welcoming Inese Kalnins and Matt Kurtz
Jul 17, 2024 by Marketing
Semcasting is thrilled to welcome Inese Kalnins and Matt Kurtz to our sales team! We are fortunate to have these two...
1 min read
Celebrating Dustin: 10 Years of Dedication and Development
May 15, 2024 by Marketing
We're excited to feature Dustin in our latest employee spotlight as we celebrate his 10-year anniversary at Semcasting....
2 min read
Spotlight: Elise Brekke: New Addition to Semcasting's Media Sales Team
Apr 25, 2024 by Marketing
Semcasting is thrilled to welcome Elise Brekke to the sales team! As our newest Senior Account Executive, Elise will...
3 min read
The State of the Industry: Travel and Tourism
Apr 17, 2024 by Marketing
Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel...
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