5 min read
What are the Best Practices for Using Alternative IDs?
As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to...
News & Blogs
2 min read
Semcasting Launches Real-Time Voter Measurement Feature in AudienceDesigner for Political Advertisers
Feb 5, 2024 by Semcasting
RTVM Optimizes Targeting with Real-Time Insight into Exactly Who Was Reached and Who Was Not Across Platforms North...
1 min read
Ad Saturation Is the Symptom, Not the Disease
Feb 2, 2024 by Sean J. Miller
A new solution rolling out for political marketers next week aims to cure the disease that causes digital ad...
1 min read
Semcasting Media Zones Awarded Patent
Nov 14, 2023 by Semcasting
NORTH ANDOVER, Mass. — Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced it...
2 min read
Spotlight on Elise Brekke: New Addition to Semcasting's Media Sales Team
Apr 25, 2024 by Marketing
Semcasting is thrilled to welcome Elise Brekke to the sales team! As our newest Senior Account Executive, Elise will...
3 min read
The State of the Industry: Travel and Tourism
Apr 17, 2024 by Marketing
Our team recently attended a Travel and Tourism Summit in Las Vegas Nevada where they listened and learned from travel...
1 min read
Angela McGrath, Named a "Rising Star of AdTech" by Business Insider
Apr 15, 2024 by Marketing
We are proud to announce that Semcasting’s own Angela McGrath, Director of Business Development, Politics has been...
3 min read
Insights From eTourism Summit's First Timer Attendees Lunch
Apr 11, 2024 by Marketing
While at the eTourism Summit 2024 in Las Vegas, Semcasting had the honor of hosting The First Timers’ Lunch, led by...
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