News & Blogs

 
2 min read

Semcasting Launches Identity Toolbox: Revolutionary Platform for Data Discovery and Marketing Optimization

Marketing: Feb 11, 2025

North Andover, MA – February 11, 2025 – Semcasting, an industry leader in data-driven marketing solutions, has unveiled...
3 min read

We Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens

Ray Kingman: May 22, 2024

What if the cookie, device and IP were not the problem? “Market dislocation”—though a term most often reserved for...
3 min read

From Identity to Margin: Securing Audience Measurement in Pharma Marketing

Ray Kingman: May 8, 2024

The industry must find a way to balance consumer privacy and a return on investment in pharma marketing. Promoting...
5 min read

What are the Best Practices for Using Alternative IDs?

Kacey Perinelli: Feb 24, 2024

As the industry moves away from the use of third-party tracking cookies, there are several solutions taking shape to...
2 min read

Measurement Can Be Simple: Clarity Drives Success in Retail Media

Geetha Neelakantiah: Sep 24, 2025

At the IAB Connected Commerce event in New York City, one comment aptly summed up the state of retail media: “Retail...
2 min read

CTV Advertising: Who's Winning Here?

Geetha Neelakantiah: Aug 19, 2025

When Connected TV (CTV) first took off, it offered what seemed like the perfect mix for advertisers - access to premium...
2 min read

My Vacation Was Great, Except for the Ad That Wouldn’t Quit

Geetha Neelakantiah: Jul 23, 2025

There's something so relaxing about a summer vacation on Cape Cod. This year, after a great beach day and a seafood...
2 min read

Scaling Creator Campaigns: How Identity Resolution Unlocks Full-Funnel Impact

Geetha Neelakantiah: Jun 9, 2025

Influencer marketing has officially graduated from trend to staple. With social-first strategies taking center stage...

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