2 min read
Optimize Your Reach with Audience-Based Frequency Capping
Appeared in: https://www.ana.net/miccontent/show/id/ii-2022-10-audience-frequency
Consumers are hanging on to their...
News & Blogs
4 min read
Putting the cookie back in the jar isn’t going to work
Sep 19, 2022 by Ray Kingman
A reinvention of the third-party cookie misses the mark for what the ad industry needs, writes Semcasting's Ray...
1 min read
“Marketing Champions” with Michael Skladony from Semcasting
Aug 16, 2022 by Daily Ad Brief
Michael SkladonyGM Of Consumer Services At SemcastingWebsite Address: https://www.semcasting.com
Each week on...
4 min read
Political Advertisers Can Take Advantage of Real-Time Activation with Daily Voter Actions
Aug 2, 2022 by Semcasting
Semcasting, L2 and Xandr Combine Capabilities for Political Solution that Automatically Creates Audience Segments Daily...
3 min read
Multi-Platform Voter Outreach Avoids “October Surprises”
Oct 26, 2022 by Matthew Hedberg
Labor Day in the United States signals the unofficial home stretch of the midterm election cycle. The primaries are...
2 min read
Where Are They Traveling To?
Oct 5, 2022 by Semcasting
Travel & Tourism Advertisers Can Take Advantage of Semcasting’s New Suite of Travel Segments
Semcasting, the pioneer in...
2 min read
Guest Blog: Humphrey Ho, Managing Partner, Americas, Hylink Digital
Sep 14, 2022 by Humphrey Ho
How did you get started in the advertising/marketing/data industry? I started in the advertising industry 11 years ago,...
2 min read
Semcasting Welcomes Christy Ercolino as New VP of Sales, West Coast
Sep 7, 2022 by Marketing
Semcasting, the pioneer in cookieless targeting and identity graph solutions, today announced the appointment of ...
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