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Measurement Can Be Simple: Clarity Drives Success in Retail Media

At the IAB Connected Commerce event in New York City, one comment aptly summed up the state of retail media: “Retail...
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CTV Advertising: Who's Winning Here?

When Connected TV (CTV) first took off, it offered what seemed like the perfect mix for advertisers - access to premium...
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My Vacation Was Great, Except for the Ad That Wouldn’t Quit

There's something so relaxing about a summer vacation on Cape Cod. This year, after a great beach day and a seafood...