Topic

In the dynamic and fast-paced world of political campaigning, the need for voter transparency has never been more pronounced. As we navigate through the digital age, the landscape of voter engagement is undergoing a monumental shift. The gradual phasing out of cookies and tightening of device identifier restrictions has fundamentally altered the playbook for political campaigns. Real-Time Voter Measurement (RTVM) emerges as a solution to these challenges, providing near real-time insights into voter outreach and engagement.

By offering near real-time insights into voter behavior, preferences, and engagement, RTVM provides campaigns with the agility to respond to shifting sentiments and trends as they happen. This level of immediacy and precision in understanding voter dynamics is unprecedented and paves the way for a more transparent, responsive, and engaged political discourse.

Join Angela on June 11th to learn about Real Time Voter Measurement has to offer political campaigns. She’ll dive into our self-serve platform, AudienceDesigner by Semcasting (ADS) to the ease of onboarding & activation capabilities, RTVM, Proof of Exposure on the 1-to-1 voter record and the key benefits of working with Semcasting vs. other vendors in the space!

Speaker

Angela McGrath, Director of Business Development - Politics

Angela McGrath is a political expert with extensive experience in the digital marketing realm. She has spent the past five years at Semcasting climbing the ranks to her current role as Director of Business Development in Politics. Her most recent achievement is being named one of Business Insider’s ‘2024 Rising Stars of AdTech’. While politics is her main focus, she has experience across various industries including healthcare and B2B.

Angela is a vital support contact for our self-serve Audience Designer platform users, especially as the US Presidential election approaches. She has been influential in driving the usage of Semcasting’s Real-Time Voter Measurement capabilities, which we recently won a 2024 Reed Award for.