DISTRICT TARGETING COVERAGE
435
CONGRESSIONAL DISTRICTS
50
STATE SENATE MAPS
7,383
STATE HOUSE DISTRICTS
ISSUE AFFINITY TARGETING
✓ FEC compliance documentation included with every campaign
85%+
Cross-Platform Voter Match Rate
154M+
2024 Active Voter Participants
Real-Time
Polling, Campaign OPPO, Fundraising
All 50
States Supported
Voter Data: Beyond Party Registration
Voterpriorities.ai voter data is built from compiling state voter records, not modeled consumer cookies or proxies. Every audience starts with registered voter records matched to our portfolio of digital identifiers for cross-platform outreach. Voters are layered with issue, ideological, voting participation, and FEC donor history linked to their State, District, and Precincts.
Voter File Matching
85%+ cross-platform match rate, resolving registered voters to home IPs, mobile devices, CTV households, and hashed emails for omnichannel campaign activation. Supports direct media platform IDs, postal, email, HEM, and MAIDs input formats.
District & Geography Precision
Targeting at the state, congressional district, state legislative district, zip code, and city/state level. Precise geographic boundaries ensure campaigns reach the specific district or jurisdiction relevant to each voter.
Party & Turnout History
Registered party affiliation, primary and general election participation history, vote frequency score, and low-interest voter household flags, enabling campaigns to prioritize high-propensity voters and identify sporadic voters worth activating.
Issue & Ideological Signals
60+ voter profile attributes including ideology score (progressive to conservative), abortion rights stance, gun rights stance, border policy leanings, economy and taxes outlook, Healthcare, Medicare/Medicaid support, global warming, voter rights priorities, and a crime index.
CTV Household Targeting
Identify cord-cutter voters on streaming platforms, reaching households that have cut the cable and are only reachable via addressable TV, streaming video, and digital audio. Ensures campaigns aren't missing an increasingly large segment of the electorate.
Compliance & Audit Trail
Campaign compliant reporting, documentation of targeting, audience definition, and data sources. SOC 2 certified, CCPA and CPRA compliant, NAI and DAA member. Full audit trail for compliance review and campaign transparency reporting.
How Political & Advocacy Organizations Use Semcasting
Candidate Constituencies
Build voter constituencies by district, turnout history, issue alignment, and party affiliation — then activate across CTV, programmatic, social, audio, and direct mail simultaneously. Target persuadable voters with distinct messaging from base mobilization audiences.
Opposition Research
Leverage Voterprioroties.ai opposition research capabilities to identify candidate issue strengths and weaknesses. Turn opportunities into outreach through AI segment building that identifies and excludes households that align with OPPO qualified voting intent.
Fundraising
Use Semcasting's FEC donor intelligence reporting to identify high-value donor prospects by party, giving level, and cause affinity. Segment by donor leaning score, repeat donor flag, and household donor propensity to prioritize outreach and maximize fundraising ROI.
Ballot Measures & Initiatives
Identify voters with issue alignment to your ballot measure position and layer income, education, and geography to prioritize the most persuadable segments. Deploy coordinated CTV and digital campaigns in the final weeks before election day.
Advocacy & Issue Campaigns
Build national or state-level constituencies of voters aligned with specific policy positions for issue advocacy, petition drives, and legislative awareness campaigns targeting constituents of specific lawmakers.
Voter Registration & GOTV
Target unregistered but eligible voters profiles for registration drives. Identify low-propensity voter audiences for GOTV activation campaigns, reaching the voters most likely to show up at the polls vote with encouragement and messaging support.
Reach Voters Across Every Screen
Target Audience
Provide your target account list, CRM export, or describe your ICP. Semcasting resolves to individual decision-makers.
Resolve to Individuals
Each account is matched to verified individual identities: home IP, mobile, CTV household, hashed email.
Activate Omnichannel
Push your audience to 40+ DSP integrations. CTV, display, social, audio, and video simultaneously.
Target Audience
Provide your target account list, CRM export, or describe your ICP. Semcasting resolves to individual decision-makers.
Resolve to Individuals
Each account is matched to verified individual identities — home IP, mobile, CTV household, hashed email.
The Right Semcasting Products for Political & Advocacy
Two ways to work with Semcasting: self-serve or fully managed. Both use the same deterministic identity layer.
Self-Serve Platform
AudienceDesigner (ADS)
Build voter audiences by district, party, turnout history, issue alignment, and donor profile. ADS handles match, activation, and omnichannel delivery across CTV, display, social, audio, and direct mail with next-day reporting on voter reach and who remains.
Full Service
Managed Services
For Candidates and PACs that need support to execute campaigns through omnichannel activation and measurement. Turn-key execution with Identity-Based Performance Measurement option ensures you only pay for verified voter reach on every Semcasting managed campaign.
SOC 2
Type 2 Certified
CCPA
Fully Compliant
NAI
Member & Certified
DAA
Self-Regulatory