100% Audience Reach
265M individuals, 23M businesses, and 170M+ devices across the U.S. and Canada — near-total online coverage.
Semcasting Smart Zones®
Reach your audience at home, at work, and on any device
A patented, cloud-based platform for audience building, profile reporting, digital attribution, and offline-to-online onboarding — delivering near-100% online reach while protecting consumer privacy.
Built for brands and agencies, Semcasting Smart Zones®delivers superior ROI and conversion results through full transparency in audience building, media planning, CRM targeting and enhancement, and digital attribution. We dynamically combine online and offline data to improve the efficacy of display advertising through intelligent IP targeting.
What is Smart Zones?
A patented audience-targeting platform built for reach
Smart Zones is Semcasting's patented audience-targeting platform, engineered to deliver near-100% online reach to homes, institutions, businesses, and devices — all while protecting consumer privacy.
How does it work?
Profiling and mapping every online address point
The Semcasting Smart Zones® technology profiles and maps the attributes of every online home, business, school, and device down to the delivery points of internet service providers. The result: advertisers get up to three times the reach and complete transparency into the attributes that define every online audience — without ever compromising privacy.
100% audience reach across the U.S.
265M
Individuals profiled
19M
Businesses mapped
1.8B+
IP Addresses
8,600+
Data Attributes
Automated Predictive Modeling
Turn any data signal into actionable marketing intelligence
Our patented, automated predictive modeling software discovers what makes any customer file, location, or website audience unique — then converts those signals into precise, ready-to-activate audiences.
No manual segmentation. No guesswork. Just a clearer picture of who your best prospects are and where to reach them.
Why Smart Zones
True cross-device IP targeting, without the cookie
Look-alike modeling and direct activation across display, video, mobile, internet radio, IPTV, and social — on one transparent platform.
Cookie-Free Privacy
No cookies, no third-party tracking, and no CRM onboarding costs. Privacy-safe targeting by design.
Data Rich
Over 750 data variables with no inferred audience segmentation — targeting built on confirmed attributes.
Device Independent
Reach desktops, laptops, tablets, smartphones, IP radio, and IPTV — every screen your audience uses.
Additional Patents Pending
More Innovation in Identity Resolution
Semcasting holds additional patents and applications in the U.S. and elsewhere covering its trailblazing IP targeting and data technologies. For licensing inquiries or questions about our intellectual property, please reach out to our team.