Radically Simplified Onboarding
Choose a  Better Onboarding and Measurement Approach
 
A faster, independent alternative to legacy onboarding - transparent pricing, higher deterministic match, and measurement tied to your KPIs.

Built on what LiveRamp customers asked for after the Publicis acquisition

 

Transparent pricing. No surprises. No Fine Print. Higher match, faster activation Measurement tied to your audiences and KPIs Truly independent — no holding company attachments Enterprise security built in with HIPAA, CCPA and InfoSec

RSO_problem_illustration_v2

 

Your onboarder is slow, expensive — and may now belong to your competition.

Legacy onboarding means 3–7 day waits, black-box probabilistic matching, separate measurement contracts, and rising fees. In 2026 the two biggest onboarders moved inside the two biggest agency groups — LiveRamp is being acquired by Publicis, and Acxiom sits inside Omnicom — so every file you send can become data a competitor learns from. Identity Pipeline RSO was built for exactly this moment: independent, deterministic, and conflict-free.

HOW IT WORKS

Four steps. Instant pricing.

Identity Pipeline RSO — Radically Simplified Onboarding — replaces your legacy onboarder without a rip-and-replace.

 
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1

Drop A File

Push to S3, SFTP, or API. AI auto-detects any format — no manual mapping.

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Resolve Identity

Deterministic match to person, household, business, and location.

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Activate Same Day

Platform-native IDs + seat ID pushed to 30+ destinations.

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Measure and Return

Pixel & log-level results appended and returned to your S3.

WHY RSO

RSO vs. Legacy Onboarders.

Identity Pipeline RSO — Radically Simplified Onboarding — replaces your legacy onboarder without a rip-and-replace.

  Identity Pipeline RSO Legacy onboarders
Speed to activation Same / next day 3–7 days
Match approach Deterministic — DSP 75–85%, CTV to 88% Probabilistic / black-box
Measurement Always-on, returned to your S3 Separate product & contract
Cost Usage or flat tiers, transparent Premium, opaque
Data control Stays in your S3 On their infrastructure
Conflict of interest None — independent since 2009 May be owned by a competitor
Setup Under an hour, file-by-file Long onboarding, rip-and-replace
WHAT YOU GET

Faster, cheaper, conflict-free.

Built for agencies, mid-market brands, and ad-tech that want to own their identity stack.

01
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Transparent pricing

Usage at $0.75 CPM or flat-rate monthly tiers — no opaque enterprise contracts.

02
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Deterministic Match

75–85% on DSPs, up to 88% on CTV, 98% accuracy — explainable, not modeled.

03
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Measurement Included

Always-on pixel and log-level measurement returned to your S3 — no separate vendor.

04
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Independent & conflict-free

Your data stays in your S3. We aren't owned by a media holding company that competes with you. 

05
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Live in under an hour

File-by-file migration, no rip-and-replace. Run RSO in parallel and compare.

06
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Shareable estimated

Export your savings estimate as a PDF for internal or client review.

 

WHAT YOU GET

Faster, cheaper, conflict-free.

Built for agencies, mid-market brands, and ad-tech that want to own their identity stack.

Agencies

Exposed to identity leakage and conflicted, competitor-owned providers.

Mid-Market Brands

Those who want to own their identity graph and prove ROAS.

Ad-Tech Vendors

That need to control identity costs and protect margin.

Analytics / MMM Meams

Monitoring cross-platform spend with deterministic, record-level data.

THE CALCULATOR

Your onboarding ROI

Enter your monthly matched records and current cost to see your best-fit RSO plan and estimated savings.

Your inputs

Your estimated savings

Estimated monthly savings with RSO
$0
Recommended RSO plan
RSO cost / month
Your legacy cost / month
Savings / year
Savings vs. legacy

RSO pricing tiers (flat-rate monthly)

Monthly volumeEffective CPMFlat monthly cost
No-subscription option: usage-based at $0.75 CPM (DSP data fees), qualified customers. Records over your tier bill at the tier CPM.

Estimates only — not a quote. Pricing reflects Identity Pipeline RSO datasheet v9 (06/03/2026). “Matched records” = unique members × segments × platforms within a month. Usage-based option is for qualified customers.

Up to 75-90%

Deterministic match

30+

Direct integrations

Same Day

Activation

Aways-On

Measurement
 

FAQ

Ready to cut your onboarding cost?

See Identity Pipeline RSO on your own data — live in under an hour, file-by-file, no rip-and-replace.