Built on what LiveRamp customers asked for after the Publicis acquisition
Your onboarder is slow, expensive — and may now belong to your competition.
Legacy onboarding means 3–7 day waits, black-box probabilistic matching, separate measurement contracts, and rising fees. In 2026 the two biggest onboarders moved inside the two biggest agency groups — LiveRamp is being acquired by Publicis, and Acxiom sits inside Omnicom — so every file you send can become data a competitor learns from. Identity Pipeline RSO was built for exactly this moment: independent, deterministic, and conflict-free.
1
Drop A File
Push to S3, SFTP, or API. AI auto-detects any format — no manual mapping.
Resolve Identity
Deterministic match to person, household, business, and location.
Activate Same Day
Platform-native IDs + seat ID pushed to 30+ destinations.
Measure and Return
Pixel & log-level results appended and returned to your S3.
RSO vs. Legacy Onboarders.
Identity Pipeline RSO — Radically Simplified Onboarding — replaces your legacy onboarder without a rip-and-replace.
| Identity Pipeline RSO | Legacy onboarders | |
|---|---|---|
| Speed to activation | ✓Same / next day | 3–7 days |
| Match approach | ✓Deterministic — DSP 75–85%, CTV to 88% | Probabilistic / black-box |
| Measurement | ✓Always-on, returned to your S3 | Separate product & contract |
| Cost | ✓Usage or flat tiers, transparent | Premium, opaque |
| Data control | ✓Stays in your S3 | On their infrastructure |
| Conflict of interest | ✓None — independent since 2009 | May be owned by a competitor |
| Setup | ✓Under an hour, file-by-file | Long onboarding, rip-and-replace |
Faster, cheaper, conflict-free.
Built for agencies, mid-market brands, and ad-tech that want to own their identity stack.
Transparent pricing
Usage at $0.75 CPM or flat-rate monthly tiers — no opaque enterprise contracts.
Deterministic Match
75–85% on DSPs, up to 88% on CTV, 98% accuracy — explainable, not modeled.
Measurement Included
Always-on pixel and log-level measurement returned to your S3 — no separate vendor.
Independent & conflict-free
Your data stays in your S3. We aren't owned by a media holding company that competes with you.
Live in under an hour
File-by-file migration, no rip-and-replace. Run RSO in parallel and compare.
Shareable estimated
Export your savings estimate as a PDF for internal or client review.
Faster, cheaper, conflict-free.
Built for agencies, mid-market brands, and ad-tech that want to own their identity stack.
Agencies
Exposed to identity leakage and conflicted, competitor-owned providers.
Mid-Market Brands
Those who want to own their identity graph and prove ROAS.
Ad-Tech Vendors
That need to control identity costs and protect margin.
Analytics / MMM Meams
Monitoring cross-platform spend with deterministic, record-level data.
Your inputs
Your estimated savings
RSO pricing tiers (flat-rate monthly)
| Monthly volume | Effective CPM | Flat monthly cost |
|---|
Estimates only — not a quote. Pricing reflects Identity Pipeline RSO datasheet v9 (06/03/2026). “Matched records” = unique members × segments × platforms within a month. Usage-based option is for qualified customers.
Up to 75-90%
Deterministic match
30+
Direct integrations
Same Day
Activation
Aways-On
Measurement
FAQ
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How fast can I go live?
Most files activate same or next day — Meta in minutes, Trade Desk by morning. Setup takes under an hour.
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What formats do you accept?
Any. AI auto-detects headers, delimiters, and identity signals across CSV, TSV, log data, MAIDs, IDFA, hashed emails, postal, UID2, and more. readymade bushwick. Humblebrag skateboard green juice mixtape polaroid ethical, messenger bag pitchfork sriracha hammock. Fam twee 3 wolf moon, authentic woke stumptown bespoke.
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Do I need a separate measurement vendor?
No. Pixel and log-level measurement is always on and returned to your S3 with full campaign metadata — no extra contract.
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Is my data safe?
Your data stays in your S3. Semcasting is SOC 2 Type II, CCPA, DAA, and GDPR-aligned, with deterministic, explainable matching.
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Do I have to rip and replace?
No. Migrate file-by-file at your pace, and start with a free trial.