How fast can I go live with Identity Pipeline RSO?

Most files activate same or next day — Meta in minutes, Trade Desk by morning. Setup takes under an hour.

What file formats does Identity Pipeline RSO accept?

Any. AI auto-detects headers, delimiters, and identity signals across CSV, TSV, log data, MAIDs, IDFA, hashed emails, postal, UID2, and more.

Do I need a separate measurement vendor?

No. Pixel and log-level measurement is always on and returned to your S3 with full campaign metadata — no extra contract.

Your data stays in your S3. Semcasting is SOC 2 Type II, CCPA, DAA, and GDPR-aligned, with deterministic, explainable matching.

Do I have to rip and replace my current onboarder?

No. Migrate file-by-file at your pace, run RSO in parallel, and start with a free trial.

Identity Pipeline RSO: Same-Day Data Onboarding

Radically Simplified Onboarding

Choose a Better Onboarding and Measurement Approach.

A faster, independent alternative to legacy onboarding - transparent pricing, higher deterministic match, and measurement tied to your KPIs.

Request a Demo See How It Works Open Calculator See Pricing

Up to 75-90%

Deterministic match

30+

Direct integrations

Same Day

Activation

Always-On

Measurement

RSO_problem_illustration_v2

Your onboarder is slow, expensive — and may now belong to your competition.

Legacy onboarding means 3–7 day waits, black-box probabilistic matching, separate measurement contracts, and rising fees. In 2026 the two biggest onboarders moved inside the two biggest agency groups — LiveRamp is being acquired by Publicis, and Acxiom sits inside Omnicom — so every file you send can become data a competitor learns from. Identity Pipeline RSO was built for exactly this moment: independent, deterministic, and conflict-free.

Drop A File

Push to S3, SFTP, or API. AI auto-detects any format — no manual mapping.

Resolve Identity

Deterministic match to person, household, business, and location.

Activate Same Day

Platform-native IDs + seat ID pushed to 30+ destinations.

Measure and Return

Pixel & log-level results appended and returned to your S3.

	Identity Pipeline RSO	Legacy onboarders
Speed to activation	✓Same / next day	3–7 days
Match approach	✓Deterministic — DSP 75–85%, CTV to 88%, Social 80-90%	Probabilistic / black-box
Measurement	✓Always-on, returned to your S3	Separate product & contract
Cost	✓Usage or flat tiers, transparent	Premium, opaque
Data control	✓Stays in your S3	On their infrastructure
Conflict of interest	✓None — independent since 2009	May be owned by a competitor
Setup	✓Under an hour, file-by-file	Long onboarding, rip-and-replace

Transparent pricing

Usage at $0.75 CPM or flat-rate monthly tiers — no opaque enterprise contracts.

Deterministic Match

75–85% on DSPs, up to 88% on CTV, 98% and Social, 80-90% accuracy — explainable, not modeled.

Measurement Included

Always-on pixel and log-level measurement returned to your S3 — no separate vendor.

Independent & conflict-free

Your data stays in your S3. We aren't owned by a media holding company that competes with you.

Live in under an hour

File-by-file migration, no rip-and-replace. Run RSO in parallel and compare.

Shareable estimate

Export your savings estimate as a PDF for internal or client review.

Agencies

Exposed to identity leakage and conflicted, competitor-owned providers.

Mid-Market Brands

Those who want to own their identity graph and prove ROAS.

Ad-Tech Vendors

That need to control identity costs and protect margin.

Analytics / MMM Teams

Monitoring cross-platform spend with deterministic, record-level data.

Your inputs

Monthly matched records
Unique audience members × segments × platforms (activation + measurement) per month.

How do you want to enter your current cost?

Current monthly spend (onboarding + measurement)

Your estimated savings

Estimated monthly savings with RSO

Recommended RSO plan—

RSO cost / month—

Your legacy cost / month—

Savings / year—

Savings vs. legacy—

Request a Demo →

A flexible pricing model

Monthly volume	Tier CPM rates	Monthly cost
No subscription pricing	$0.75	Based on volume
Subscription monthly tiers	Tier CPM rates	Monthly cost

No subscription — usage-based pricing: For qualified customers only. $0.75 CPM is for first-party audiences pushed to a media platform. For 3rd-party segments, the DSP bills a CPM rate directly as a data fee. 100K matched records per month minimum.

Record monthly volume: Matched record counts are the unique audience members deployed to a platform or matched to an impression each month. Unique people pushed to each media channel count as one match — per person, per segment, per media channel. A person matched in multiple segments is counted per segment deployed.

Flat-rate monthly licensing tiers: set in advance based on your expected monthly volume for the year.

Record volume over the licensing tier: billed at the current CPM tier.

Pricing available to new customers only.

Estimates only — not a quote. Pricing reflects Identity Pipeline RSO datasheet v9 (06/03/2026). “Matched records” = unique members × segments × platforms within a month. Usage-based option is for qualified customers.

Up to 75-90%

Deterministic match

30+

Direct integrations

Same Day

Activation

Always-On

Measurement

Your onboarder is slow, expensive — and may now belong to your competition.

Four steps. Instant pricing.

RSO vs. Legacy Onboarders.

Faster, cheaper, conflict-free.

Built for teams that want to own identity.

Agencies

Mid-Market Brands

Ad-Tech Vendors

Analytics / MMM Teams

Your onboarding ROI

Your inputs

Your estimated savings

A flexible pricing model

FAQ

How fast can I go live?

What formats do you accept?

Do I need a separate measurement vendor?

Is my data safe?

Do I have to rip and replace?

Ready to cut your onboarding cost?

See Identity Pipeline RSO on your own data — live in under an hour, file-by-file, no rip-and-replace.