Driving Leads for Account-Based Marketing

Smart Zones IP Account-Based Marketing provides the enterprise with online access to decision makers with the transparency required to determine the value of the leads being gathered. Marketers can supply a CRM file to be onboarded or select against our business file of over 23 million by domain, industry, revenue, or employee count.

Transparency to the quality of your leads is achieved by matching back impressions served to the prospect list or the audience selected. We can confirm through attribution that the audience being targeted is the audience that is receiving your advertising. In addition, we can provide Enterprise marketers with the means to directly convert website visits to leads at a page level.

Reach key decision makers and influencers at more than 23 million businesses across the U.S. and Canada.

 

Smart Zones Data Activation

Actionable B2B Audiences

Offline data attributes for B2B audience targeting selections or customer data matching include company name, location, domain name, revenue, SIC code, NAICS code, and employee count. Smart Zone B2B solution supports CRM matching and offers precise location targeting at the business location, parcel or custom trade areas or territories.

Actionable Data Onboarding

Business Owners and Decision Makers at Home

Customize your B2B online campaigns to include more than 20 million professionals identified as decision makers. Target busy CEOs, CFOs, CTOs, attorneys, doctors and accountants, who may be more likely to engage with advertising and make financial or decisions in their off-hours at home.

Profile Reports with Actionable Offline Data

Leverage Your Existing Marketing Investments

A goal of B2B marketing is lead generation. Who is looking at my website should also be able to offer a path for converting by turning interest into a sales lead for direct follow up. The Smart Zones B2B solution recognizes engagement with your website and can populate your CRM by converting visits into sales leads, for direct follow up.

 

Semcasting Attribution Datasheet

Smart Zones Industry Overview

Download our B2B Industry Overview.

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