Qualified Audience Targeting
Semcasting’s affluence data is used by top banks and card issuers to identify and enhance their knowledge of their best prospects. The Affluence Suite provides transparent access to premium income, mortgage information, discretionary income, net worth, and Invitation to Apply (ITA) credit scoring.
Onboarding with Scale and Accuracy
eMarketer reports 30% of unique users are using ad blocking software on desktops and 51% of the desktop and mobile browsers do not support third-party cookies. Semcasting’s patented onboarding and proprietary data improves match rates to greater than 75%, effectively doubling (2x) your effectiveness for each campaign.
| || |
Privacy by Design
Semcasting takes online privacy very seriously. First-Party data is matched to Semcasting publicly sourced internal data in a Safe Haven where any personally identifiable information is stripped, tokenized and encrypted. Semcasting automatically links to deployment platforms using anonymous match keys. Semcasting follows IAB, DMA, GLBR and HIPAA standard guidelines and is HiTRUST and Trustwave Certified.