Unique User Reach, Transparency and Time-to-Market.

Whether promoting credit cards, checking accounts or high net worth advisory services, being able to identify the right audience at scale is critical. Once identified the prospect must be able to be onboarded and matched to their digital IDs. Unique user match rates and accuracy often determine whether the campaign is successful and is able to meet ROI goals.

People-based IP-Audience Targeting at home, at work, and locations where customers transact.

 

Smart Zones Data Activation

Qualified Audience Targeting

Semcasting’s affluence data is used by top banks and card issuers to identify and enhance their knowledge of their best prospects.  The Affluence Suite provides transparent access to premium income, mortgage information, discretionary income, net worth, and Invitation to Apply (ITA) credit scoring.

Actionable Data Onboarding

Onboarding with Scale and Accuracy

eMarketer reports 30% of unique users are using ad blocking software on desktops and 51% of the desktop and mobile browsers do not support third-party cookies. Semcasting’s patented onboarding and proprietary data improves match rates to greater than 75%, effectively doubling (2x) your effectiveness for each campaign.

Profile Reports with Actionable Offline Data

Privacy by Design

Semcasting takes online privacy very seriously.  First-Party data is matched to Semcasting publicly sourced internal data in a Safe Haven where any personally identifiable information is stripped, tokenized and encrypted. Semcasting automatically links to deployment platforms using anonymous match keys.  Semcasting follows IAB, DMA, GLBR and HIPAA standard guidelines and is HiTRUST and Trustwave Certified.

 

Semcasting Attribution Datasheet

Smart Zones Industry Overview

Download our Financial Services Industry Overview.

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